The First Call 01-17-2022

FIRST THOUGHT

While Tiger Woods’ competitive days appear to be waning, the 46-year-old is pivoting nicely toward business interests. His latest play is as lead investor in Sports and Health Tech Acquisition Corp., a SPAC that seeks to acquire a company in the sports and wellness field. The SPAC, which has an enterprise value between $600 million and $1 billion, is attempting to raise $150 million.

> Question of the Week: From the bag drop through to the 19th hole, how can courses improve the golfer experience?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Jack Nicklaus continues to campaign for the governing bodies to roll back the ball
[Adam Schupak | Golfweek | Read]

> Limited edition Nike Jordan golf shoes cause mayhem in stores nationwide
[Ko Dong-hwan | The Korea Times | Read]

> The lesson from Kevin Na and Grayson Murray's Twitter fight is don't feed the trolls
[Dan O'Neill | Morning Read | Read]

Women's game ripe with growth opportunities

The First Call readers offer a range of options to grow the women's game, from creating employment opportunities to making the teeing grounds equitable

How Deborah Smith empowers through adaptive golf

The adaptive athlete, entrepreneur and 3-time cancer survivor joins "The ModGolf Podcast" to tell her inspiring story and of how she is uses golf to help others with disabilities

Listen

FACT OF THE DAY

DID YOU KNOW?

Troon Golf and its affiliated companies manage the most golf courses in Longitudes Group's Green Grass Database — 380 courses across 233 cities and 44 American states.

Source: Longitudes Group Green Grass Database

Correction: The Friday, Jan. 14, Fact of the Day, incorrectly listed Delaware's number of unrestricted walking golf courses. Delaware has 17 unrestricted walking golf courses.

THE INDUSTRY

Belmont, First Tee – Greater Richmond receives VSGA honor

Richmond course receives Grow the Game Award for positive impact and efforts to promote game in Virginia

Links Drinks to exhibit ready-to-drink Transfusion at PGA Show

Links Drinks will participate in Demo Day at Orange County National Golf Center and Lodge and be featured in the New Product Zone

Spectrum Golf to showcase apparel at PGA Show

Brand founded by 10-year-old Carter Bonas, who emphasizes inclusivity and empowerment of all, especially individuals with autism

#QOTD

"There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right."

— Martin Luther King Jr.

CALENDAR

JANUARY
19: Women Fore Hire Virtual Job Fair | Info
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL

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