Tuesday Jan 18, 2022
FIRST THOUGHT

What does the PGA Tour stand to gain from the upcoming behind-the-scenes Netflix docuseries? Reach, as Perfect Putt points out. Of Netflix's 214 million worldwide subscribers, a combined 74 million (an estimated 580 million viewers) are in the United States and Canada. Younger demographics is another part of the equation. Since Netflix's 2019 debut of the Formula 1 “Drive to Survive” series — which is what the PGA Tour series is being likened to — the racing tour has seen the average age of its fans drop from 36 to 32 years old. From 2006 to 2016, the average age of the PGA Tour fan increased five years to 64 years old.

> Question of the Week: From the bag drop through to the 19th hole, how can courses improve the golfer experience?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Dick Ferris, co-owner of Pebble Beach and former PGA Tour Policy Board chair, dies at 85
[Dave Shedloski | Golf Digest | Read]

> PGA Tour announces 2022 Player Advisory Council
[Todd Kelly | Golfweek | Read]

> Up-and-coming Union League launches Philly area career-development program
[John Reitman | TurfNet | Read]

> Hideki Matsuyama nears goal of most prolific Asian-born PGA golfer
[Doug Ferguson | Associated Press | Read]

Why Rhett Evans is right to lead GCSAA's uphill climb
The CEO is an avid mountaineer who is helping navigate the superintendent association through a golf growth spurt that presents his 19,000 members with numerous challenges
FACT OF THE DAY
DID YOU KNOW?
The top three golf course-management companies in the United States, in terms of total courses are:
1. Troon Golf (370)
2. ClubCorp USA (147)
3. KemperSports Management (130)
Combined, the trio of companies manage just over 4% of all golf courses in the United States.

Source: Longitudes Group Green Grass Database
THE INDUSTRY
Berry was previously senior vice president of global business for Levi Strauss & Co.
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Nonprofit organization appoints Erick Mitchell and Amanda Norvell to its board of directors
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Tripp Davis renovation to be completed in fall 2022
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Trojan GC2 48V lithium-ion golf battery charges faster and travels up to 15% farther than other lithium-ion batteries
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Per agreement Club Champion will carry club manufacturer's Mod/1 irons, wedges and putters in all of its locations
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Redman, 23, agrees to a multiyear deal after qualifying for the FedEx Cup Playoffs for a second successive season in 2021
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Brand to highlight 2022 range of electric golf carts to global industry audience
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All-weather shoe to be showcased at PGA Show
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GolfNow, TeeOff customers rounded up total cost of tee times to help generate funds throughout November 2021
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Drive For HOPE campaign combined public donations with Golftec's donation of $1 for every lesson given during November
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PrideSports spikes were worn by both winners of the PGA Tour's Hawaiian swing, in addition to 28 of the top 35 finishers at Sony Open
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#QOTD
"Have no fear of perfection; you'll never reach it."
— Marie Curie
ICYMI
Women's game ripe with growth opportunities
The First Call readers offer a range of options to grow the women's game, from creating employment opportunities to making the teeing grounds equitable
How Deborah Smith empowers through adaptive golf
The adaptive athlete, entrepreneur and 3-time cancer survivor joins "The ModGolf Podcast" to tell her inspiring story and of how she is uses golf to help others with disabilities
CALENDAR

JANUARY
19: Women Fore Hire Virtual Job Fair | Info
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL