Tuesday Feb 01, 2022
FIRST THOUGHT

On the surface, playing the AT&T Pebble Beach Pro-Am versus the Saudi International seems like a financial no brainer — an $8.7 million purse vs. $5 million. And the winner at Pebble Beach this week will earn $1.566. The game changer, though, is that the players invited to Saudi Arabia will receive, at minimum, a reported $2 million before hitting a tee shot. 

> Question of the Week: Do you believe the PGA Tour's best players should be supporting this week's AT&T Pebble Beach Pro-Am instead of playing in the Saudi International?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.

Follow The First Call

Subscribe | Facebook | Twitter | LinkedIn

READ, WATCH, LISTEN

> Change to Farmers’ schedule initially ‘upset’ title sponsor, but likely to stay
[Bryce Miller | The San Diego Union-Tribune | Read]

> PGA Show wrap-up: Industry reunited and it felt so good to many of those who were back
[Adam Schupak | Golfweek | Read]

> Bob Vokey reveals the 2 most amazing things he’s ever seen a golfer do with a wedge
[Andrew Tursky | GolfWrx.com | Read]

LIV Golf Investments, Greg Norman up ante on Asian Tour
Investment in new 10-event International Series, which will debut in March as part of the Asian Tour schedule, increases to $300 million
FACT OF THE DAY
DID YOU KNOW?
California has the largest population of avid golfers (over 450,000) in metropolitan areas. Of the state's total number of golf courses, 66% are public.

Source: Longitudes Group Green Grass Database
THE INDUSTRY
Spirited facilities and individual contributions recognized
Read More
AT&T Pebble Beach Pro-Am host organization to become 1st to reach a milestone among PGA Tour tournaments — $200 million in charitable giving
Read More
Apple Valley, Bald Mountain courses featured in popular golf stay-and-plays
Read More
Former world No. 1 joins major champions Ernie Els, Jim Furyk, Retief Goosen and Bernhard Langer in the PGA Tour Champions event, Feb. 14-20 in Naples, Fla.
Read More
Greensboro, Ga., destination adds Technogym gym equipment to its community fitness facilities at The Lake Club, The Landing, Great Waters and Richland Pointe
Read More
Ko captured her 1st win of 2022 at the Gainbridge LPGA at Boca Rio wearing the Ecco Biom G3
Read More
Troon selected as Management Company of the Year for 2021 by The BoardRoom magazine in the publication’s 22nd annual Excellence in Achievement awards
Read More
TeeOff customers can round up their purchases through February and the proceeds will benefit the Orlando Minority Youth Golf Association
Read More

Recognized: By the USGA, the respective recipients of its 2022 Annual Awards — the Joe Dey Award, Green Section Award and Herbert Warren Wind Book Award. The honorees are Ede Rice, the recipient of the Joe Dey Award, which recognizes meritorious service to the game as a volunteer; David Franklin “Frank” Dobie, the Green Section Award recipient, for introducing new technologies and processes that advance golf course management; and “A Matter of Course: The Life of William Herbert Fowler, 1856-1941, Golf Course Architect,” by Derek Markham, the winner of the Herbert Warren Wind Book Award, which recognizes and honors outstanding contributions to golf literature.

Announced: By the LPGA, the premiere of "LPGA All Access: CME Group Tour Championship," a behind-the-scenes documentary detailing the Tour’s 2021 crowning event. The series will air on YouTube and LPGA.com, with three 15-minute episodes that debuted on Jan. 31 and continues tonight, Feb. 1, and Feb. 2 at 8 p.m. ET. Filmed on location in Naples, Fla., at the season-ending event, "LPGA All Access” shares exclusive moments with players, caddies, sponsors and staff, both on and off the course. The documentary was produced in partnership with Toldright and executive producer Adam Hertzog.

Smaller PGA Show proves no less effective for exhibitors
Club selection really is a personal preference
In response to whether 'hot lists' and online reviews factor into club-buying decisions, readers of The First Call offer varied opinions
#QOTD
"Passion is the log that keeps the fire of purpose blazing."
— Oprah Winfrey
CALENDAR

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
11-13: West Michigan Golf Show, Grand Rapids, Mich. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL