Wednesday Feb 02, 2022
FIRST THOUGHT

Giving is alive and well on the PGA and LPGA tours based on news this week. On the PGA Tour, Monterey Peninsula Foundation, the AT&T Pebble Beach Pro-Am's host organization, announced it will become the first PGA Tour tournament to exceed $200 million in charitable giving. A day later, the LPGA gave $350,000 raised from the sale of hoodies the past nine months to the LPGA Renee Powell Fund and Clearview Legacy Foundation.

> Question of the Week: Do you believe the PGA Tour's best players should be supporting this week's AT&T Pebble Beach Pro-Am instead of playing in the Saudi International?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Pat Perez hits on exactly why the Saudi golf offers are so attractive
[Bob Harig | Morning Read | Read]

> Saudi Arabia offers Ian Poulter £22m to ditch Rycer Cup and join rebel golf tour
[James Corrigan | The Telegraph | Read]

> Panther National: The first new golf club to be built in Palm Beach County in 20 years
[Alexandra Clough | Palm Beach Post | Read]

FACT OF THE DAY
DID YOU KNOW?
Ohio has the largest population of avid golfers (just over 29,000) living in a micropolitan. These avid golfers make up 7.7% of total micropolitan avid golfers in the U.S. Longitudes Group defines an avid golfer as an individual who plays more than 25 rounds per year.

Note: A micropolitan area, as defined by the U.S. Census Bureau, contains an urban core between 10,000 and 50,000 people, and includes counties with a strong economic and social tie to the urban core.

Source: Longitudes Group Green Grass Database
THE INDUSTRY
Bayer Superintendent Grant Program has provided funding for superintendents to attend GCSAA’s annual event since 2004
Read More
Association of Golf Merchandisers recognizes 6 facilities as best of the best among public, private, resort and off-course specialty shops
Read More
Landscapes Unlimited will partner with golf course architect Tripp Davis and the Atlanta Athletic Club to complete renovation of club’s Riverside Course
Read More
Stand-alone sequel book to 'Mr. Wizard' offers new twists in time for St. Patrick’s Day
Read More
Golf Learning Center adds brand-agnostic fitting technologies created on Hilton Head Island
Read More
Basarab, director of retail, is named 2021 Merchandiser of the Year in the resort category by the PGA of America; Becomes 1st woman to win award 2 times
Read More
Winners of the Farmers Insurance Open, Gainbridge LPGA at Boca Rio and Slync.io Dubai Desert Classic wore Pins Thin Tech, Champ Zarma and Softspikes Pivix, respectively
Read More

Reported: By the LPGA, that its #HoodieForGolf campaign, led by Michelle Wie West and benefitting the LPGA Renee Powell Fund and Clearview Legacy Foundation raised $350,000 from the sale of over 16,000 hoodies. The campaign began in April 2021. "We wanted to make a statement about inclusion in golf," Wie West said.

Selected: By the USGA, the Daniel Island Club, in Charleston, S.C., as the host site for the 2023 U.S. Junior Amateur and 2026 U.S. Women’s Amateur Four-Ball Championships. These will be the first two USGA championships held at Daniel Island Club. Designed by Tom Fazio, the Beresford Creek Course opened in 2000, followed by the Ralston Creek Course designed by Rees Jones, which opened in 2006. The 75th U.S. Junior Amateur will be held July 24-29, 2023; the 11th U.S. Women’s Amateur Four-Ball is scheduled for May 2-6, 2026.

ICYMI
LIV Golf Investments, Greg Norman up ante on Asian Tour
Investment in the new 10-event International Series, which will debut in March as part of the Asian Tour schedule, has been increased to $300 million, up from $200 million announced in October

RELATED
> Updated: LIV Golf Investments, PGL and Asian Tour developments
#QOTD
"My golf is woeful, but I will never surrender."
— Bing Crosby
TUNING IN

PGA Tour: AT&T Pebble Beach Pro-Am
Site: Pebble Beach Golf Links, Spyglass Hill Golf Club, Monterey Peninsula-Shore, Pebble Beach, Calif.
Television: Thursday-Friday, 3-6 p.m. (Golf Channel); Saturday, 1-3 p.m. (Golf Channel), 3-7 p.m. (CBS); Sunday, 1-3 p.m. (Golf Channel), 3-6:30 p.m. (CBS).

Asian Tour: PIF Saudi International
Site: Royal Green Golf and Country Club, Economic City, Saudi Arabia.
Television: Thursday-Friday, 3-5 a.m., 6:30-9:30 a.m. (Golf Channel). Saturday-Sunday, 3:30-8 a.m. (Golf Channel).

LPGA Tour: Drive On LPGA Championship
Site: Crown Colony Golf and Country Club, Fort Myers, Fla.
Television: Thursday-Friday, 3-6 p.m. (Peacock); Saturday, 2-5 p.m. (Peacock).

European Tour: Ras Al Khaimah Championship
Site: Al Hamra Golf Club, Ras al Khaimah, United Arab Emirates.
Television: Thursday-Friday, 9:30 a.m. to 2 p.m. (Golf Channel-Tape Delay); Saturday-Sunday, 8 a.m. to noon (Golf Channel-Tape Delay). 

CALENDAR

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
11-13: West Michigan Golf Show, Grand Rapids, Mich. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL