The First Call 03-07-2022

FIRST THOUGHT

'Tis the season. No, not that season. Tick season. The PGA Jr. League has partnered with the Bay Area Lyme Foundation, a leading sponsor of Lyme disease research in the U.S., to educate young golfers about Lyme and tick-borne disease and provide tips for preventing tick bites. Children are among the highest risk group for contracting Lyme disease with at least 476,000 new cases each year in the United States. As part of the partnership, Bay Area Lyme Foundation will provide a tick prevention kit to all PGA Jr. League coaches beginning in 2022.

Editor's Note: If you like what you've been reading in The First Call each Monday through Friday, then you can also add Saturday to your list. We have launched The First Call | Weekend Edition for free on Substack. The weekender is a recap of the industry's happenings and also gets you in a weekend frame of mind. And, like The First Call, it's emailed directly to your inbox. So check it out here.

> Question of the Week: In your opinion, is the Players Championship on par with a major championship in terms of field and prestige?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> The chilling story of a Ukrainian golfer trapped in a war zone
[Joel Beall | Golf Digest | Read]

> The Phil Mickelson Comeback Tour? Here’s one version of how that might go.
[Michael Bamberger | Golf.com | Read]

> Tiger Woods, Tim Finchem enter World Golf Hall of Fame together after parallel careers
[Jim McCabe | PGATour.com | Read]

Quantix Golf finds niche in direct-to-consumer ball market

Ean Martin, co-founder and CEO, joins the 'Behind the Golf Brand' podcast to discuss what separates his company from the pack

LISTEN

Players' conundrum: Where to play?

The First Call readers react to whether players should have to decide between playing the PGA Tour or the proposed Saudi league

FACT OF THE DAY

DID YOU KNOW?

In a recent survey, 85% of golfers age 18 to 39 use a rangefinder to improve and develop their game. This compares to 58% and 60%, respectively, for those aged 40-59 and 60-plus.

Source: Longitudes Group

THE INDUSTRY

Malcolm DeMille collaborates with Arnold Palmer Invitational

Company creates handcrafted player badge money clips that were sculpted in nickel plate and featured an umbrella pattern and rain textured background. The API Champions for Arnold’s Kids players also received handcrafted badges

GolfPass' instructional series, ‘The Golf Fix’, returns with 20 new episodes

Host Devan Bonebrake helps viewers identify swing faults, guides them through fixes to shave extra strokes

Launched: By Devant Sport Towels, its new towel line, the Lucky Collection, which consists of three shamrock-inspired, green towels. The prints are on Devant’s best-selling microfiber towel.

#QOTD

“Even if you are on the right track, you’ll get run over if you just sit there.”

— Will Rogers

CALENDAR

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL

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