Monday Apr 04, 2022

Golf Pride

FIRST THOUGHT

While it's certain that Phil Mickelson will not be playing the Masters, the same cannot be said for Tiger Woods. If Woods opts out, it will be interesting to see is what viewership numbers will be for this Masters. In 2021, CBS averaged 9.45 million viewers for the Masters' final round, the lowest total since the 1993 edition, which totaled 9.41 million. If Woods is able to tee it up, that number should climb significantly.

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> Question of the Week: Should music and music-playing devices be allowed on course?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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Golf Pride

READ, WATCH, LISTEN

> Wasn’t there a way to stop the LPGA from leaving Mission Hills? It's complicated
[Beth Ann Nichols | Golfweek | Read]

> San Diego teen Anna Davis wins Augusta Women’s Amateur
[Doug Ferguson | Associated Press | Read]

> You just won the Masters. Here's what happens next
[Alan Shipnuck | Golf Digest | Read]

FACT OF THE DAY
DID YOU KNOW?
Female golfers are the fastest growing segment of the golf population. The year-over-year increase in female golf participants from 2020 to 2021 was up 13%. The total female golfer population in 2021 was 5.8 million.

Source: Longitudes Group
THE INDUSTRY
Youth golfers between ages 6 and 18 can play at 10 Indiana golf courses for $5 or less
Read More
Waterproof, spikeless shoe features a reengineered midsole designed to deliver support and comfort
Read More
Sumitomo Rubber Industries' North American sales company, Roger Cleveland Golf Company, will now do business as Dunlop Sports Americas
Read More
Golf tour operator Georgia Golf and Travel announces a two-year partnership with the digital media and marketing platforms
Read More

Announced: By the International Series, Slaley Hall Hotel, Spa and Golf Resort as the new venue for its debut International Series England event, which has also been moved to June 2-5. The ninth event on the Asian Tour schedule features a $2 million purse.

Announced: By USA Today Network Ventures and Golfweek, that Colt Knost, a former PGA Tour player and current CBS Sports golf analyst, will host the Legends Party on Saturday, April 9, from 8 p.m. – 12 a.m. at Topgolf in Augusta, Georgia. Davis Love III will also make an appearance at the event sponsored by Tito's Handmade Vodka.

Golf Pride

ICYMI
Why there is nothing quite like the Masters to its patrons
The First Call readers express their sentiments about the traditions and memories of Augusta National and the year's first major championship
#QOTD
"The purpose of our lives is to be happy."
— Dalai Lama
CALENDAR

APRIL
12-13: SportTechie State of the Industry, New York, N.Y. | Info

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL