Monday Apr 25, 2022
FIRST THOUGHT

According to Morning Consult's weekly survey of 2,200 sports fans since the onset of the COVID-19 pandemic, a record-high 61% feel comfortable attending a sporting event. Also, the share of respondents uncomfortable attending events decreased by five points to 36% — another record.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What's your favorite golf book — fiction, non-fiction, instruction, coffee table?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> If Greg Norman wants to play in the 150th British Open, he will have to qualify
[Bob Harig | Morning Read | Read]

> Golf course design masterclass: Jim Wagner and the power of surprise
[Josh Sens | Golf.com | Read]

> Owner to Owner: Rock Lucas (Charwood Golf Club) and Del Ratcliffe (Ratcliffe Golf Services)
[Golf Business Podcast | Listen]

Golf memories that we hold dear
The First Call readers share their favorite pieces of memorabilia — and memories — that have special meaning
FACT OF THE DAY
DID YOU KNOW?
The percentage breakdown of private to public golf facilities in the United States is 29%-71%, though in the tourist destination of Myrtle Beach, South Carolina, the breakdown is 4%-96%.

Source: Longitudes Group
THE INDUSTRY
Introduces the black colorway to King 3D Printed and King Vintage Series models, along with two new mallet styles, the King Cuda and Cuda-40
Read More
Capsule collection collaboration between Puma Golf and Duvin Design includes Rickie Fowler
Read More
Shoe manufacturer ships pair of shoes to British Open champion, who cites the shoes as providing both ground connection and comfort
Read More
The list ranges from a SwingTurf golf mat to SwingBay packages
Read More
Gift list offers a variety of ideas, from Royal Albartross shoes to the Blake Adams Kingdom Experience at Reynolds Lake Oconee in Greensboro, Georgia
Read More

Continued: World Financial Group Insurance Agency, its support of PGA Tour player Stewart Cink and his namesake charity pro-am at the Mitsubishi Electric Classic on May 2 at TPC Sugarloaf in Duluth, Georgia.

Announced: By Acushnet Holdings Corp., it will publish its first quarter 2022 financial results on May 5. Acushnet will also issue an advisory news release via the Acushnet Investor Relations and the U.S. Securities and Exchange Commission websites.

Announced: By Stephen Curry, a two-time NBA MVP, the expansion of his Underrated lifestyle brand to include golf. Underrated Golf seeks to provide equity, access and opportunity to student-athletes from every community and increase the participation numbers amongst competitive golfers from diverse communities.

#QOTD
"All things are difficult before they are easy."
— Thomas Fuller
CALENDAR

MAY
10-11: National Golf Day | Info

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. 

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL