Tuesday Apr 26, 2022
FIRST THOUGHT

Feeling down about your game and need a motivational pick-me-up? Want to know what it's like to play in the Ryder Cup cauldron? Remember, there is always Cameo, the service that offers personalized video messages and direct calls. For $750 — the most expensive of Cameo's golf portfolio for personal calls — ol' John Daly will tell you to grip it, rip it and even sip it. The offering of personalities is quite eclectic, though, ranging from such accomplished players as Sergio Garcia, Annika Sorenstam, David Duval, Colin Montgomerie and Lexi Thompson to instructor Hank Haney, longtime PGA Tour official Mark Russell, Golf Channel host Tom Abbott and personality Roger Steele.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What's your favorite golf book — fiction, non-fiction, instruction, coffee table?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Phil Mickelson's agent: Entries filed for majors; release sought for LIV opener
[Brentley Romine | Golf Channel | Read]

> Fifteen players in world top 100 have registered for first LIV Golf tournament
[Bob Harig | Morning Read | Read]

> This artist is helping golfers discover their unique ‘golf-swing signature’
[Luke Kerr-Dineen | Golf.com | Read]

Design Notes: Extra Postage due at Royal Troon
Dramatic reduction proposed at Fairmont St. Andrews; Tripp Davis completes redesign at Houston’s BraeBurn; Andrew Green to advise New Jersey’s Mountain Ridge
THE INDUSTRY
Buffalo will help Omni Hotels and Resorts build a clearer identity for its nationwide collection of 25 golf courses spread across 11 resorts
Read More
Patrick Cantlay and Xander Schauffele received handcrafted wearable belts that feature 6-inch rhodium-plated buckles with illustrations of music notes, fleurs-de-lis, gators and Mardi Gras masks
Read More
Course, which opened in May 2020 and hosted the 2021 Women’s Scottish Open, named Best Scottish Golf Experience and Best Golf Course in the £151 and higher category at the Scottish Golf Tourism Awards
Read More
Flores, who plays on the Korn Ferry and PGA Canada Tours, will wear styles from the all-encompassing SS22 collection, including the JL and KingsCup brand
Read More
Majors Challenge Perfect Team Contest will award the grand prize to any participant who selects the lineup with the lowest possible score in any PGA Tour event
Read More
Faust brings more than 15 years of entrepreneurial management experience, from general manager roles to executive sales posts with strategic, business development responsibilities
Read More

Announced: By the R&A, the eight players for the Great Britain and Ireland team that will play the United States in the 42nd Curtis Cup at Merion Golf Club in Ardmore, Pennsylvania, June 10-12. The GB&I team includes Hannah Darling, Louise Duncan, Annabell Fuller, Charlotte Heath, Caley McGinty, Emily Price, Lauren Walsh and Amelia Williamson. The non-travelling reserves are, in order, Lottie Woad and Beth Coulter.   

Selected: By LIV Golf Invitational Series, Trump National Doral Miami as the host for the season-ending Team Championship, Oct. 27-30. The Blue Monster will stage the seeded four-day, four-round, match-play knockout event, featuring 12 teams competing for $50 million.

ICYMI
Golf memories that we hold dear
The First Call readers share their favorite pieces of memorabilia — and memories — that have special meaning
#QOTD
“Friendship is born at that moment when one person says to another, ‘What! You too? I thought I was the only one.'”
— C.S. Lewis
CALENDAR

MAY
10-11: National Golf Day | Info

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. 

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL