Tuesday May 03, 2022
FIRST THOUGHT

If you are into golf and augmented reality, then you will be pleased to hear that the PGA Tour has acquired a minority equity stake in Quintar. The AR startup company will serve as the Tour’s AR developer through 2024. The Tour and Quintar first collaborated during the 2021 FedEx Cup Playoffs and, according to SportTechie, the AR features will expand to 10 events this season. Fans attending any of the 10 will be able to access ShotLink data and 3D models of the greens for select holes through the mobile app.  

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: Two-part question: Who will win next week's PGA Championship and what will be the biggest storyline?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Gary Player's son opens up on Augusta National ban after Masters controversy
[Joel Beall | Golf Digest | Read]

> Weekly Read: Phil Mickelson has been spotted, so now what?
[Bob Harig | Morning Read | Read]

> Greg Norman says Phil Mickelson's comments made players leave Saudi Arabia-backed LIV Golf Invitational series
[Adam Woodard | Golfweek | Read]

Design Notes: Richardson | Danner to redesign in India
Arnold Palmer’s Thad Layton reopens Seattle Golf Club; Raymond Hearn to renovate Buffalo’s Moon Brook; West Africa’s Cape Verde welcomes Viveiro
THE INDUSTRY
Company's growing network of PGA Section relationships includes South Florida and North Florida PGA sections
Read More
Campaign begins during Military Appreciation Month and will benefit wounded veterans who use golf as a vehicle for physical and mental recovery
Read More
Association offering classes for teachers seeking Class A PGTAA Master Teaching Professional designation
Read More
Clubs, courses are increasing golf instruction and lesson opportunities for all levels of players, including hosting golf clinics and creating virtual/social instructional content
Read More
LPGA player to exclusively wear the brand’s women's golf-lifestyle apparel in golf tournaments and off-course activities
Read More
Troon Prive, the private club operating division of Troon, will manage the Decatur, Illinois, club's operations, food and beverage, golf course agronomy and membership marketing
Read More
Former PGA Tour professional Blake Adams to host 'Kingdom Experience,' which can include fishing and shooting clays
Read More

Launched: By the City of Lakewood, Colorado, its new golf website, GolfLakewood.com, that showcases its Fox Hollow and Homestead golf courses.

ICYMI
Golf books that have left a lasting impression
Readers of The First Call offer an eclectic reading list of their favorite golf books
#QOTD
"Tuesday is neither here nor there in the hierarchy of the week."
— Anthony T. Hincks
CALENDAR

MAY
6: Me Inc. Resume and Personal Brand Building Workshop | Noon, ET | Virtual
10-11: National Golf Day | Info
17: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL