Thursday May 05, 2022
FIRST THOUGHT

As 2022 heads into the second quarter, the United Kingdom and Ireland are experiencing a golf boom of sorts. According to BRS Golf, a provider of tee time management technology, 5.2 million member rounds were booked — a 110 percent increase in member play over pre-pandemic levels in 2020. In 2021, BRS Golf facilitated 22.9 million member rounds, a 3% year-on-year increase and a 70% increase compared to 2019.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: Two-part question: Who will win next week's PGA Championship and what will be the biggest storyline?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Another Rival Golf League is still out recruiting players, requesting meetings with PGA Tour
[Bob Harig | Morning Read | Read]

> NEP close to LIV Golf deal; could it be costly?
[John Ourand | Sports Business Journal | Read]

> In conceding playoff, Gregor Tait demonstrates massive character
[Jim McCabe | Power Fades | Read]

THE INDUSTRY
Industry to conduct more than 250 virtual meetings with members of Congress; National Golf Day virtual forum to center around workplace inclusivity
Read More
Harris, Michigan, destination to showcase a $33 million renovation and offer new lodging, dining and gaming opportunities
Read More
Austin, Texas, facility to add a combined six lighted padel and pickleball courts, along with enhancements to its fitness center
Read More
Longtime PGA professionals take on new roles to head up operations at the Harbor Springs, Michigan, destination
Read More

Announced: By Swag Golf, a multiyear licensing partnership with McLaren Racing to create McLaren-branded golf putters, headcovers and accessories.

Signed: By TaylorMade, Rory McIlroy, a 20-time PGA Tour winner and four-time major champion, to a multiyear extension to play TaylorMade equipment and golf ball. McIlroy has won seven times with TaylorMade equipment in his bag.

Announced: By Tripp Davis and Associates, that its bunker renovation work at FarmLinks at Pursell Farms, located in Sylacanga, Alabama, is complete. The firm completely renovated all bunkers as well as two chipping green bunkers and changed the fairway mow lines to help define the course better visually off the tee. 

Announced: By the Royal and Ancient Golf Club of St Andrews, that Clive Brown will serve as captain in 2022-23. Brown, who captained the Great Britain and Ireland Walker Cup teams to wins in 1995 and 1997, will begin his one-year term with the traditional driving-in ceremony on the first tee at the Old Course on Sept. 23.

#QOTD
"Thursday comes and the week’s gone."
— George Herbert
TUNING IN

PGA Tour: Wells Fargo Championship
Site: TPC Potomac at Avenel Farm, Potomac, Maryland | GCSAA Fact Sheet
Television: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

European Tour: Betfred British Masters
Site: The Belfry, Sutton Coldfield, England.
Television: Today, 8:30 a.m. to 1:30 p.m. (Golf Channel); Friday, 8 a.m. to noon (Golf Channel); Saturday-Sunday, 8 a.m. to 12:30 p.m. (Golf Channel).

PGA Tour Champions: Mitsubishi Electric Classic
Site: TPC Sugarloaf, Duluth, Georgia | GCSAA Fact Sheet
Television: Friday, noon to 2 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).

CALENDAR

MAY
6: Me Inc. Resume and Personal Brand Building Workshop | Noon, ET | Virtual
10-11: National Golf Day | Info
17: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL