Friday May 13, 2022
FIRST THOUGHT

According to the National Golf Foundation, new course openings (approximately 200) have been sparse in the past decade. That, however, is not an indication of a struggling industry. From a 2020 survey, the NGF reports that a high percentage (80% public, 85% private) of courses underwent course improvements or renovations during the five years prior. Also, an estimated $9 billion has been invested into upgrades and enhancements over the past five years, demonstrating that courses are not withering up and going away.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What do you believe will be Phil Mickelson's lasting legacy — 45 PGA Tour wins and six majors or his involvement with LIV Golf and reports of gambling issues .
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> PGA Tour University changes eligibility rules as first LIV Golf event approaches
[Adam Woodard | Golfweek | Read]

> Greg Norman’s Jamal Khashoggi remark yet another reminder of endless greed baked into LIV Golf
[Michael Rosenberg | Morning Read | Read]

> Tour the Merion Golf Club men’s locker room, one of the coolest spots in golf
[Zephyr Melton | Golf.com | View]

For Ecco, inspiration sparks innovation
The Danish company's Brooklyn, New York, design studio is a space where creatives can connect and collaborate with industry-wide footwear, manufacturing and design professionals
THE INDUSTRY
U.S. Adaptive Golf Alliance to provide hands-on adaptive golf instruction to golfers with physical, cognitive and other special needs
Read More
Paschal joins the board immediately and will contribute to overseeing the organization’s activities for a three-year term
Read More
Clubfitter reaches another milestone, on track to reach 115 by year's end
Read More
The strategic relationship seeks to promote the story of John Shippen Jr. and Black golfers
Read More
U.S. FootGolf Open, Jansen Cup and Pacific Trophy to be played on Disney's Palm Golf Course
Read More

Announced: By Stix Golf, the close of a $10 million Series A financing round with notable contributions from existing and new investors, including Verance Capital, 2.0 Ventures and Spacestation Investments. The shaft manufacturer offers three flexes and five heights to accommodate a diverse range of golfers.

#QOTD
"Goal setting is the secret to a compelling future."
— Tony Robbins
ICYMI
Old concept, new approach: Carry links investors, aspiring pros
Getting to big paydays on the major tours can take more than talent, which is why Donnie Dotson, company founder and CEO, decided to update an age-old model of financially backing players
rounds and weather icon.png
ROUNDS AND WEATHER
> Rounds played finished this past week down 9% vs. 2021, due to rainy weather conditions leading into and during the weekend — especially in the Northeastern and Mountain Pacific regions of the country.

> As a result of increased precipitation in the Mid Atlantic (+124% vs. last year) over the weekend, rounds played in the region were significantly impacted (-26% vs. 2021).

> Central Valley and the North finished as the top performing regions vs. 2021 this past week, due to decreased precipitation in both areas.

> Positive performance is expected from the Florida region, with the area on pace to finish up vs. 2021 by over 15% for rounds played the next five days.
TUNING IN

PGA Tour: AT&T Byron Nelson
Site: TPC Craig Ranch, McKinney, Texas | GCSAA Fact Sheet
Television: Today, 4-7 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

LPGA Tour: Cognizant Founders Cup
Site: Upper Montclair Country Club, Clifton, New Jersey | GCSAA Fact Sheet
Television: Today, 10:30 a.m. to 1:30 p.m. (Golf Channel); Saturday, 5-7 p.m. (Golf Channel); Sunday, noon to 1 p.m. (Golf Channel), 1-3 p.m. (CBS).

PGA Tour Champions: Regions Tradition
Site: Greystone Golf and Country Club, Birmingham, Alabama | GCSAA Fact Sheet
Television: Today, 1:30-4 p.m. (Golf Channel); Saturday, 3-5 p.m. (Golf Channel); Sunday, 3-6 p.m. (Golf Channel).

European Tour: Soudal Open
Site: Rinkyen International Golf Club, Antwerp, Belgium.
Television: Saturday, 6-10:30 a.m. (Golf Channel); Sunday, 5:30-10 a.m. (Golf Channel).

CALENDAR

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL