Monday May 16, 2022
FIRST THOUGHT

K.H. Lee may be from Korea, but his fondness for the AT&T Byron Nelson in Dallas continues to grow. Lee, 30, won the tournament for a second successive year on Sunday. In closing with a career-low 63, Lee joined the elite company of Sam Snead (1957-58), Jack Nicklaus (1970-71) and Tom Watson (1978-80) as players to successfully repeat as AT&T Byron Nelson champion. Watson did it twice with his wins in 1979 and 1980. 

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: Southern Hills Country Club is hosting its fifth PGA Championship this week. How would you rate the Perry Maxwell-designed Tulsa, Oklahoma, club compared with other championships sites?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> 12 hours in Tulsa
[Casey Bannon | Golfers Journal | Read]

> A defunct historic muny is about to get the ultimate modern makeover
[Ron Whitten | Golf Digest | Read]

> Tiger Woods arrives at Southern Hills for PGA Championship week
[Bob Harig | SI / Morning Read | Read]

Majors, popularity, LIV, gambling ... Phil Mickelson's legacy is complicated
Readers of The First Call offer a varied range of opinions on how the six-time major champion's career will ultimately be viewed
THE INDUSTRY
Council is composed of nine food and beverage leaders from Troon-managed facilities who have demonstrated industry-leading expertise and the highest level of commitment to the company’s mission, vision and values
Read More
GolfNow’s philanthropic 'Round-Up' campaign to run through Memorial Day
Read More
Latest storefront opening is in the Washington, D.C., metro area, which ranks as the seventh largest golf market in the country based on number of golfers and features 79 golf courses in a 20-mile radius
Read More
Ji Eun Baik and Hailey Davidson finish one-two, respectively, in the East Coast Women’s Professional Tour Winter Series and earn exemptions into championship
Read More
The 36-minute webisode is currently available on FirePitCollective.com and GoGolfKauai.com/Journey
Read More

Announced: By Dynamic Brands, the hiring of Alex Davis as controller and Diana Smalls as senior accountant.

Received: By Giants Ridge, an Editors' Choice Award from Golf Digest in the Best Golf Resorts in the Midwest category for 2022. The Biwabik, Minnesota, destination was one of only eight resorts listed in the Midwest and the only destination in Minnesota. It was the fourth straight year Giants Ridge has received the honor.

Announced: By American Century Championship, that
newcomers to this year's event include Saturday Night Live's Colin Jost, World Wrestling Entertainment's The Miz and country music singer / songwriter Jake Owen. The tournament is July 6-10 at Edgewood Tahoe Golf Course in South Lake Tahoe, California.

#QOTD
"Forget your opponents. Always play against par."
— Sam Snead
ICYMI
For Ecco, inspiration sparks innovation
The Danish company's Brooklyn, New York, design studio is a space where creatives can connect and collaborate with industry-wide footwear, manufacturing and design professionals
CALENDAR

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL