Wednesday May 18, 2022
FIRST THOUGHT

Southern Hills Country Club is well qualified to host this week's PGA Championship as it will be the venue's eighth major — three U.S. Opens and five PGAs — and third this century (2001 U.S. Open, 2007 and 2022 PGA). Equally impressive is the number of players in the field for both the 2007 and 2022 PGA Championships (17) and also the 2001 U.S. Open (7) — Rich Beem, Stewart Cink, Sergio Garcia, Padraig Harrington, Shaun Micheel, Lee Westwood and Tiger Woods.

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> Question of the Week: Southern Hills Country Club is hosting its fifth PGA Championship this week. How would you rate the Perry Maxwell-designed Tulsa, Oklahoma, club compared with other championships sites?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> PGA of America CEO Seth Waugh: 'We don't think [LIV Golf] is good for the game'
[Rex Hoggard | Golf Channel | Read]

> PGA Championship tournament officials defend prices of concessions at Southern Hills
[Todd Kelly | Golfweek | Read]

> 'Tulsa's Super Bowl': PGA Championship expected to be big for area businesses
[Rhett Morgan | Tulsa World | Read]

THE INDUSTRY
Clubfitter continues expansion with new additions in Arizona, Illinois
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Youth sports franchise company recognized for its affordable startup/career opportunities in golf
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Dri Lite Summit features waterproof material, waterproof zippers and a detachable rain hood; retails for $239.99
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Through May 22, golfers can get $200 off FlightScope’s Mevo+ and $50 off Mevo launch monitors when shopping at FlightScopeMevo.com
Read More
Jack Nicklaus-designed course is recognized for the seventh consecutive year
Read More

Increased: By the Amundi Evian Championship, the prize purse to $6.5 million, including $1 million to the winner.

Reported: By SkyGolf, its SkyCaddie SX550 rangefinder was named the Best Handheld GPS in the MyGolfSpy 2022 Most Wanted Golf GPS Test.

Introduced: By Blue Tees Golf, the Player, a portable, magnetic and wireless speaker that can attach to any golf cart and has a built-in USB-C power bank. The Player will be available at sporting goods stores and green grass shops before Father's Day and will retail for $129.

Announced: By the PGA of America, that Shoal Creek Club and Bent Brook Golf Course, both located outside Birmingham, Alabama, will host the 2023 PGA WORKS Collegiate Championship, May 8-10. The PWCC features Historically Black Colleges and Universities and other Minority Serving Institutions from around the country.

#QOTD
"Pressure is when you play $5 a hole with only $2 in your pocket."
— Lee Trevino
ICYMI
Michael Benkusky refreshes Palm Aire, relishes a return
Pebble Beach refines its legendary eighth hole; Nicklaus Design teams with the Donald Ross Society at Rhode Island’s Winnapaug; Caspar Grauballe reworks France’s Golf de Rougemont
PODCASTS
How Fujikura stays cutting edge on shafts
Since its inception in 1995 Fujikura Golf has been one of the premier shaft makers in golf, and brand manager Spencer Reynolds joins 'Behind the Golf Brand' to provide an inside look
TUNING IN

PGA of America: PGA Championship
Site: Southern Hills Country Club, Tulsa, Oklahoma | GCSAA Fact Sheet
Television: Thursday-Friday, 8 a.m. to 2 p.m. (ESPN+), 2 p.m. to 8 p.m. (ESPN); Saturday-Sunday, 9 a.m. to 1 p.m. (ESPN), 1 p.m. to 7 p.m. (CBS).

CALENDAR

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL