Monday May 23, 2022
FIRST THOUGHT

According to Morning Consult's most recent post-pandemic Tracking the Return to Normal survey, 59% of 2,200 respondents feel comfortable attending a sporting event, an improvement of 2% over the previous week and 11% over a year ago. Also, 51% of sports fans are willing to attend full-capacity events, a figure that is a 4% improvement over the previous week.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: If you could assemble golf's all-time television broadcast team — a play-by-play commentator, analyst and on-course report — who would you choose?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Justin Thomas wins 2nd PGA title in playoff after 7-shot rally
[Doug Ferguson | Associated Press | Read]

> ‘I wish I could do it again’: Mito Pereira’s 72nd hole collapse was quick but painful
[Shane Ryan | Golf Digest | Read]

> Justin Thomas wins PGA Championship in playoff over Will Zalatoris
[Gary Van Sickle | SI / Morning Read | Read]

>

Nicklaus Companies sues its namesake, Jack Nicklaus
A complaint filing by the company against the 18-time major champion claims an alleged breach on a 2007 services and licensing rights agreement
Southern Hills proves up to task as host to PGA Championship
Host to a fifth PGA Championship and eighth major overall, the Tulsa, Oklahoma, venue has the respect on The First Call readers
THE INDUSTRY
Karem will lead corporate marketing and branding initiatives while overseeing property marketing strategies
Read More
Lohla Sport logo will be displayed as the title partner on the No. 25 DragonSpeed / Cusick Motorsports Chevrolet, driven by Stefan Wilson and now in partnership with AJ Foyt Racing
Read More
#QOTD
"Advice is like snow — the softer it falls, the longer it dwells upon, and the deeper it sinks into the mind."
— Samuel Taylor Coleridge
CALENDAR

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL