Tuesday May 24, 2022
FIRST THOUGHT

There are plenty of numbers that tell the story of Justin Thomas' PGA Championship win on Sunday at Southern Hills Country Club in Tulsa, Oklahoma. For example, the seven-stroke Sunday rally tied the PGA record for largest final-round comeback. From a broader perspective, though, the win may be more telling of his place in the game. With the win, Thomas, 29, became the sixth player since World War II with 15 PGA Tour wins before the age of 30, joining Jack Nicklaus, Johnny Miller, Tom Watson, Tiger Woods and Rory McIlroy.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: If you could assemble golf's all-time television broadcast team — a play-by-play commentator, analyst and on-course report — who would you choose?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Jim 'Bones' Mackay finally gets the caddie trophy he's long desired
[Adam Schupak | Golfweek | Read]

> Peggy Kirk Bell embodied, empowered women’s golf
[Lee Pace | The Pilot | Read]

> Was the PGA Championship a setback for Tiger Woods, or just too much, too soon?
[Bob Harig | SI / Morning Read | Read]

Design Notes: Robert Trent Jones II, Nathan Crace collaborate on Mississippi golf park
Legendary Phoenix muni Papago to begin renovation; Love Golf Design to craft new layout for northwest Florida’s Watersound; Drew Rogers refurbishes Chicagoland's Twin Orchard
FACT OF THE DAY
DID YOU KNOW
Minnesota, Wisconsin and Michigan all have golf participation rates that exceed 10%. High participation is partially driven in these states by the sheer number of public golf courses — a combined 1,427 among the three states.

Source: Longitudes Group
THE INDUSTRY
Partners with PGA Memes, a golf media company, and its charitable golf tournament series, which included May 23 event at Trump National Golf Club at Bedminster
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Phoenix municipal course to remain open during construction
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Rio Verde, Arizona, club's fourth annual charity benefits Phoenix-based center that provides shelter and support services to more than 60,000 people affected by domestic violence
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Prospect, Kentucky, course will serve as host venue for Women’s Southern Golf Association’s 106th Amateur Championship and 7th Mid-Amateur Championship
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Active and retired veterans will work in an array of tournament operations, agronomic jobs for the PGA Tour event
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Refined forged irons were in development for five years, represent the most ambitious undertaking in the company’s history
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Golfers encouraged to book now due to increased demand
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Korn Ferry Tour event will return to the Donald Ross-designed course after 18-year absence, changes name to UNC Health Championship
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Company signed Pereira to endorsement agreement in January after the Chilean earned a three-win promotion from the Korn Ferry Tour and earned full PGA Tour status for 2021-22
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Company to stage an activation near the Halmstad Golf Club's driving range that will allow golf fans to receive a free swing analysis from deWiz staff
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Announced: By Montage International, it will take over the management and operation of Cornerstone Club, a full-service private club and residential community located in Montrose, Colorado. Cornerstone will reopen for the upcoming summer season on May 27.

Announced: By the USGA, that an additional 30 players are exempt for the U.S. Open, June 16-19 at The Country Club in Brookline, Massachusetts. Major champions Adam Scott and Keegan Bradley headline the group of exemptions that were awarded to 27 players who earned a place in the top 60 of the Official World Golf Ranking as of May 23, who were not otherwise exempt.

#QOTD
"The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant."
— Max De Pree
ICYMI
Nicklaus Companies sues its namesake, Jack Nicklaus
A complaint filing by the company against the 18-time major champion claims an alleged breach on a 2007 services and licensing rights agreement
Southern Hills proves up to task as host to PGA Championship
Host to a fifth PGA Championship and eighth major overall, the Tulsa, Oklahoma, venue has the respect on The First Call readers
CALENDAR

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL