Friday Jun 10, 2022
FIRST THOUGHT

How is this for pandemic perspective? Three of the top 10 players in the current Official World Golf Ranking had not yet joined the PGA Tour the last time the RBC Canadian Open was played. Scottie Scheffler (No. 1) missed the cut at the previous week's Rex Hospital Open on the Korn Ferry Tour, Collin Morikawa (No. 5) made his professional debut that week competing on a sponsor exemption and Viktor Hovland (No. 7) earned low amateur honors (T12) the following week at the U.S. Open.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: Now that the first LIV Golf event has arrived in London, how much interest do you have in the new series or are you taking a wait-and-see approach?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> 'This is uncomfortable': Saudi Arabia upends genteel world of pro golf
[Tariq Panja | New York Times | Read]

> ‘An unwinnable situation’: The delicate marriage between the PGA Tour and Bryson DeChambeau is over
[Dan Rapaport | Golf Digest | Read]

> LIV Golf set up a celebration, and a golf tournament broke out
[Bob Harig | SI / Morning Read | Read]

> LIV Golf players react to PGA Tour suspensions
[Doug Ferguson | Associated Press via Golf Channel | Read]

> LIV Golf kicks Phil Mickelson's biographer, Alan Shipnuck, out of news conference
[Steve DiMeglio and David Dusek | Golfweek | Read]

THE INDUSTRY
Buffalo Agency to create a comprehensive public relations program for the master-planned private golf community, located northwest of Richmond, Virginia
Read More
Collegiate golfers Valery Plata and Natasha Andrea Oon, along with John Shippen National Invitational winner Sadena Parks to play in tournament, June 16-19 in Belmont, Michigan
Read More

Contributed: By LIV Golf, £1M in initial funding to support non-profit organizations serving underrepresented communities across the Hertfordshire and Bedfordshire, England counties. The announcement came ahead of the inaugural LIV Golf Invitational that is being played at Centurion Club through Saturday.
 
Selected: By USA Solheim Cup Captain Stacy Lewis, Natalie Gulbis as assistant captain for the 2023 American squad. Gulbis, the 2007 Evian Masters winner and a three-time member of Team USA, joins Morgan Pressel as an assistant captain. She played on the victorious 2005, 2007 and 2009 USA Solheim Cup teams, notching a 5-4-1 record, including an undefeated 2-0-1 performance in singles matches.

Announced: The R&A, receives a record number of entries to compete in the 127th British Amateur, June 13-18at Royal Lytham and St. Annes and St. Annes Old Links. The championship attracted 585 entries with players from 43 different countries. This is an increase of 32% on the previous entries record, which was set in 2017. Also, a pre-qualifying competition has been introduced and a maximum of 72 entrants will compete today in 18 holes of stroke play at St. Annes Old Links to qualify for a minimum of 10 places into the championship.

ICYMI
Q&A: Brittany Bomar | Bomar Putting Co. / CEO
Once Brittany Bomar started side-saddle putting at age 10 and was successful, she was hooked. Today, the putter manufacturing CEO seeks to show others the benefits of the unorthodox method
TFC Inbox: LIV Golf: How much interest will new tour generate?
Readers of The First Call have strong opinions regarding their interest in LIV Golf, which is quickly become a rival to the PGA Tour by signing marquee players
#QOTD
"So full of artless jealousy is guilt, It spills itself in fearing to be spilt."
— William Shakespeare
rounds and weather icon.png
ROUNDS AND WEATHER
> A strong start to June helped close the rounds played gap versus last year. Rounds played last week finished down just 2% vs. 2021.

> Last week, golf in Florida was negatively impacted due to a tropical storm that brought increased precipitation (+111% vs. 2021) to southern Florida.

> Last week, the Central Valley and Mid Atlantic finished as the top performing regions vs. 2021 as a result of decreased precipitation  (-50% vs 2021) and flat temperatures to last year.

> Positive performance is expected from the Mid-Atlantic and Central Valley regions. Both areas are on pace to finish up vs. 2021 by over 10% for rounds played the next five days.
TUNING IN

PGA Tour: RBC Canadian Open
Site: St. George’s Golf and Country Club, Toronto | GCSAA Fact Sheet
Television: Today, 3-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

LIV Golf Investments: LIV Golf Invitational — London
Site: Centurion Golf Club, Hertfordshire, England.
Television: LIVGolf.com, Facebook, YouTube.

LPGA Tour: ShopRite LPGA Classic
Site: Seaview (Bay Course), Galloway, New Jersey | GCSAA Fact Sheet
Television: Today, 12:30-3 p.m. (Golf Channel); Saturday, 3-5 p.m. (Golf Channel); Sunday, noon to 1 p.m. (Golf Channel), 1-3 p.m. (CBS).

PGA Tour Champions: American Family Insurance Championship
Site: University Ridge Golf Club, Madison, Wisconsin | GCSAA Fact Sheet
Television: Today, 6:30-8:30 p.m. (Golf Channel-tape delay); Saturday, 8-10 p.m. (Golf Channel-tape delay); Sunday, 3-5 p.m. (Golf Channel).

European Tour / Ladies European Tour: Volvo Scandinavian Mixed
Site: Halmstad Golf Club, Tylosand, Sweden.
Television: Today, 7-9:30 a.m. (Golf Channel); Saturday, 7:30-11 a.m. (Golf Channel); Sunday, 7:30 a.m. to noon (Golf Channel).

Korn Ferry Tour: BMW Charity Pro-Am
Site: Thornblade Club, Greer, South Carolina.
Television: Today, 8:30-10:30 p.m. (Golf Channel-tape delay); Saturday, 10 p.m. to midnight (Golf Channel-Tape Delay); Sunday, 8-10 p.m. (Golf Channel-tape delay).

USGA: Curtis Cup
Site: Merion Golf Club, Ardmore, Pennsylvania | GCSAA Fact Sheet
Television: Today, 9:30 a.m. to 12:30 p.m. (Golf Channel), 2:30-5:30 p.m. (Peacock); Saturday, 10-11 a.m. (Peacock), 11 a.m. to 1 p.m. (Golf Channel), 4-5 p.m. (Peacock), 5-7 p.m. (Golf Channel); Sunday, noon to 5 p.m. (Peacock), 5-7 p.m. (Golf Channel).

CALENDAR

JUNE
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL