Friday Jul 01, 2022
FIRST THOUGHT

In observance of July 4 on Monday, The First Call will not publish again until Tuesday, July 5. We hope that you have a safe and enjoyable holiday weekend.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What's on your mind? Share your thoughts on golf, whether it's about LIV Golf, the PGA Tour, a rules issue, the best player of today, whatever is on your mind.
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> At Pumpkin Ridge, it’s one big LIV party, but hard feelings and controversy hang over the golf
[Dan Rapaport | Golf Digest | Read]

> 'Every tournament you're going to have to deal with us': 9/11 group travels to Portland to protest LIV Golf
[Alex Miceli | SI / Morning Read | Read]

> ‘I’m done with it’: Fred Couples dismisses LIV Golf, Phil Mickelson
[Alan Bastable | Golf.com | Read]

> Michael Phelps, Harry Kane headline new golf event for Peacock
[Josh Schafer | Yahoo Finance | Watch]

> The MyGolfSpy ‘bump’ is validation for some smaller, newer golf brands
[Erik Matuszewski | Forbes | Read]

THE INDUSTRY
Knoxville, Tennessee, course ranks No. 101 on Golfweek's Best Classic Courses 2022 list and No. 2 in Tennessee on the publications Best Private Courses 2022 list
Read More
Fujikura claims the driver (36.5 percent of the field), wood (30.4 percent) and hybrid (16.1 percent) shaft counts
Read More
Annika Sorenstam and Madelene Sagstrom to compete; Sorenstam to play first regular season LPGA event since 2021 Gainbridge LPGA
Read More
Tournament invites the nation’s top Black male professional and amateur golfers to compete July 23-24 at Detroit Golf Club with an exemption into the Rocket Mortgage Classic at stake
Read More
Singer/songwriter to make inaugural appearance in the celebrity event, July 6-10 in Lake Tahoe
Read More
Notable pairings return to Midland Country Club in Midland, Michigan, July 10-16
Read More

Announced: By the PGA Tour and CJ Group, that The CJ Cup will be played at Congaree Golf Club in Ridgeland, South Carolina, Oct. 17-23. The tournament name will be changed to The CJ Cup in South Carolina. The tournament was launched as Korea’s first official PGA Tour tournament in 2017 and was played for three consecutive years before being relocated to the U.S. due to the COVID-19 pandemic.

Introduced: By Bloodline Golf, its Bloodline T8 Milled mallet putter, the next model in the brand's line of stand-up putters. The T8 has the largest footprint of all Bloodline models and was designed with maximized stability.

Introduced: By SkyGolf, its new wearable technology, the LX2 GPS Smart Watch. The LX2 comes with SkyCaddie’s no-annual-fees Go Play plan and is preloaded with over 35,000 of SkyGolf’s ground-verified, error-corrected maps. The LX2 provides accurate and dynamic distances to the front, center and back of a green along with fairway and layup targets.

#QOTD
"True independence and freedom can only exist in doing what's right."
— Brigham Young
VOICES
'Behind the Golf Brand': Needle Golf
Co-founders Trip Todd and Andrew Creed join the 'Behind the Golf Brand' podcast to discuss their golf accessories line that has needlepoint at its core
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ROUNDS AND WEATHER
> Last week was another good one for golf as rounds played finished up 3% vs. 2021. This was driven by overperformance in the Great Plains region.

> Increased precipitation in the Northeast and Mid-Atlantic regions (up 14% vs. last year) contributed to decreased golf play over the past seven days.

> The Great Plains finished as the top performing region vs. 2021, due to decreased precipitation (down 80% vs. 2021) and temperatures flat to last year.

> Positive performance is expected from the Northeast and Florida regions over the next five days and into the holiday weekend. Both regions are on pace to finish up by over 15% vs. 2021.
TUNING IN

LIV Golf Invitational: Portland
Site: Pumpkin Ridge Golf Club, North Plains, Oregon.
Streaming: Today-Saturday, LIVGolf.com, Facebook, YouTube.

PGA Tour: John Deere Classic
Site: TPC Deere Run, Silvis, Illinois | GCSAA Fact Sheet
Television: Today, 3-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

European Tour: Horizon Irish Open
Site: Mount Juliet Estate, Thomastown, Ireland.
Television: Today, 8 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 8 a.m. to 12:30 p.m. (Golf Channel).

CALENDAR

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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