Tuesday Jul 05, 2022
FIRST THOUGHT

According to a recent Harris Poll, there is a significant chasm in the interest of LIV Golf. Overall, 55% of the U.S. adults polled who are familiar with the new league either have watched or plan to watch a tournament. That number jumps significantly to 71% in the 18-34 age group. And while the public is relatively split on their opinion about LIV Golf's funding source (a Saudi Arabian sovereign wealth fund), nearly 66% say sportswashing has little to no bearing on whether they watch.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What are your favorite British Open memories — a particular year, shot or player?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> How the PGA Tour will look in 2024, and how players will get there and stay there
[Bob Harig | SI / Morning Read | Read]

> How the money works on LIV Golf
[Alan Shipnuck | Fire Pit Collective | Read]

> Padraig Harrington insists LIV Golf can coexist with traditional circuits
[David Young | PA Media | Read]

TFC Inbox: LIV Golf remains foremost in readers' opinions
As new league dominates headlines, readers of The First Call readers still have strong takes on what it all means; and more
THE INDUSTRY
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#QOTD
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— Charles Bowden
VOICES
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Co-founders Trip Todd and Andrew Creed join the 'Behind the Golf Brand' podcast to discuss their golf accessories brand that has needlepoint at its core
CALENDAR

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL