Tuesday Jul 16, 2024
FIRST THOUGHT

On Monday, the R&A announced that golf's oldest major, the British Open, would raise its purse by $500,000 to $17 million total. That figure is the lowest of the four majors and 28th in size against all of men’s professional golf, according to the Associated Press. The U.S. Open had the largest purse of the four majors ($21.5 million), followed by the Masters ($20 million) and the PGA Championship ($17.5 million).

IN THIS ISSUE

> TFC Inbox: What makes the Open Championship so special? | Read

QUESTION OF THE WEEK

What are your thoughts on Keegan Bradley being named the 2025 U.S. Ryder Cup Captain?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Read responses to last week's question.

INDUSTRY NEWS
Popular Marvel characters Deadpool and Wolverine are show in action poses on latest Zenergy Tour 2.0 grips
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Mobile app now includes damage recognition and condition assessment
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Platform remembers the reality series with its biggest contestant personalities in show that airs exclusively on July 16
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State-of-the-art practice facility, The Barn, is a hit with members of the River Club
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Farmington, Pennsylvania, resort selected after publication's editorial staff polled its female teachers and course-ranking panelists on the best American golf resorts they would recommend to other women
Read More
Golf Digest releases list of women-friendly resorts in U.S. that includes the Greensboro, Georgia, destination
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‘Golf ninja’ and GolfForever instructor shares his passion for fitness training and the secrets behind his breakthrough inventions
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Del Solar played PXG 0311 ST irons (4-9, PW) and PXG Sugar Daddy II wedges (52, 56, 60 degrees) in winning the Ascendant, an inaugural Korn Ferry Tour event
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South African won the Kaulig Companies Championship playing a combination of XXIO, Srixon irons and Cleveland Golf wedges
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Nippon Shaft: Ewen Ferguson used N.S. Pro Modus3 Tour 120 x steel shafts in his irons and wedges to win the BMW International Open.

Presidents Cup: 1Password is named the third Global Partner of the 2024 Presidents Cup, joining Cognizant and Rolex. The Presidents Cup returns to The Royal Montreal Golf Club, Sept. 24-29. The Toronto-based 1Password is a developer of password-management solutions. 

Auberge Resorts Collection: Manager of one-of-a-kind luxury hotels, resorts and residences is appointed by Reuben Brothers, a London-based leader in real estate, to oversee Cambridge House, the former In and Out Military Club, in Mayfair, London. The imaginative renewal of this historic 102-room property at 94 Piccadilly is set to open in late 2025.

Callaway Golf: Introduces its family of Opus and Opus Platinum wedges, which feature the brand’s new Spin Gen Face Technology. The technology delivers spin and control by combining three key elements on the club’s face — a tighter pitch puts more grooves on the face, an offset groove-in-groove design creates spin when opening the face, and an aggressive face blast for spin and bite on partial shots. The Opus offers a complete lineup of sole shapes from narrow to wide. Opus Wedges will be available at retail on July 26 for $179.99 each.

PGA Tour: Announces its 2024 FedExCup Fall schedule, consisting of eight events that serve as the final chance for players to secure or improve their status for the 2025 FedEx Cup Season. The FedEx Cup Fall begins at the Napa Valley Golf Championship (Sept. 9-15) before taking a two-week hiatus due to the Presidents Cup (Sept. 23-29). The fall slate will resume with the Sanderson Farms Championship (Sept. 30-Oct. 6), inaugural Black Desert Championship (Oct. 7-13), Shriners Children’s Open (Oct. 14-20), Zozo Championship (Oct. 21-27), World Wide Technology Championship (Nov. 4-10), Butterfield Bermuda Championship (Nov. 11-17) and RSM Classic (Nov. 18-24).

READ, WATCH, LISTEN

British Open at bottom of major purses as R&A tries to keep money from getting out of hand
[Doug Ferguson | Associated Press | Read]

> British Open 2024: The fascinating origin of Royal Troon's most famous hole
[Derek Duncan | Golf Digest | Read]

> Brian Harman starts his British Open title defense by returning the claret jug
[Doug Ferguson | Associated Press | Read]

> Stewart Cink British Open Q&A: The 2009 champ recalls Tom Watson's big mistake and more
[Adam Schupak | Golfweek | Read]

#QOTD
"Peace is not absence of conflict, it is the ability to handle conflict by peaceful means."
— Ronald Reagan
ICYMI
TFC Inbox: What makes the Open Championship so special?
The First Call readers share their thoughts on men's golf's final major of 2024
TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
The tale of Carne Golf Club's comeback
General manager Fiona Togher and club chariman Gerry Maguire talk with host Ann Liguori about how the western Ireland club took a beating during the pandemic and now is thriving
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
Golf’s renaissance woman
NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

THE MODGOLF PODCAST
Reimagining how distressed golf courses can survive, then thrive
Get Golfing sales manager Nick Darby joins host Colin Weston to discuss how the nonprofit is revolutionizing the golf experience
[Listen | More 'The ModGolf Podcast' episodes]

Make Golf Your Career

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Spanish Hills Country Club
Camarillo, California | Info

> Superintendent
Lady Bird Golf Course
Fredericksburg, Texas | Info

> Coordinator Corporate Services and Administration
PGA Tour
Ponte Vedra Beach, Florida | Info

The First Call Job Board

CALENDAR

JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

AUGUST
24-27: African American Golf Expo and Forum, Palm Beach, Florida | Info

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.