Monday Jul 25, 2022
FIRST THOUGHT

One indicator of whether golf is doing well is equipment sales and, according to the National Golf Foundation, 2022 is turning out to be a good year. Through June, golf club dollar shipments are up 10.2%, while golf balls are up 12.1%. These numbers are solid given continued supply chain issues, and, collectively, club and ball sales are up 49% compared to pre-pandemic 2019.

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> Question of the Week: The majors are a wrap for 2022, but there remains five months of golf to be played. What do you believe will be the biggest storylines for the remainder of this year? 
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> New history at an old place
[Bill Fields | The Albatross | Read]

> Broadcaster Gary McCord in talks with LIV
[Dave Shedloski | Golf Digest | Read]

> PGA West hoping to bring back original stunning Stadium Course look
[Larry Bohannan | Palm Springs Desert Sun | Read]

TFC Inbox: Rating 2022's majors as a collective sum?
The First Call readers give their thoughts on how the year's grand slam events played out — and were generally pleased with the outcome
THE INDUSTRY
DeWiz will be onsite with its wearable technology at the LPGA Professionals National Championship, July 24-27
Read More
Second Skn in the Game tournament set for Sept. 21 at the Cowboys Golf Club in Grapevine, Texas
Read More
The line is based on the award-winning designs of its men’s Speed and women’s Freedom shoes
Read More
Clarke narrates his own story across five episodes, from his roots in Northern Ireland to major championship success
Read More
#QOTD
"What we fear doing most is usually what we most need to do."
— Tim Ferriss
CALENDAR

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL