Wednesday Aug 03, 2022
FIRST THOUGHT

The final week of any regular season typically brings postseason implications and this week's PGA Tour regular-season finale at the Wyndham Championship is no different. Six players have qualified for each FedEx Cup playoffs since its inception in 2007 — Adam Scott, Matt Kuchar, Charley Hoffman, Brandt Snedeker, Bubba Watson and Phil Mickelson. Scott and Kuchar have already secured their spots in the Playoffs for a 16th straight time. Three streaks are sure to end — Mickelson due to his involvement with LIV Golf; Watson and Snedeker because both are outside the top 125 and are not playing in Greensboro, North Carolina. That leaves Hoffman, who sits on that precarious bubble. Currently 148th, Hoffman will need a top-four finish to join Scott and Kuchar in a shrinking club.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: In the July 30 The First Call | Weekend Edition, a poll asked whether the PGA Tour should offer guaranteed contracts to its top players similar to what LIV Golf has been doing. Is there anything that LIV Golf does that the PGA Tour could implement?

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Muirfield’s long, bumpy and often tense road to hosting its first Women’s British Open
[John Huggan | Golf Digest | Read]

> Grand Strand golf experiencing a grand resurgence
[David Droschak | Sports Illustrated / Morning Read | Read]

> Hiawatha Golf Course proposal divides Minneapolis residents
[Melissa Olson | MPR News | Read]

Q&A: Tommy Lim
Tommy Lim, CEO of Golfzon America, is leading the golf simulator company's expansion into North America. Golfzon, named the best golf simulator by Golf Digest in the publication’s annual Editors' Choice Awards from 2017 to 2021, has a presence in 62 countries with 6,200 sites. Lim discusses why he chose to lead up the company's North American expansion, lessons he has learned along the way and shares some sage advice.

The First Call: What are key elements to leadership or to being a good leader? 
Tommy Lim: The ability to step into another person’s shoes and lead from a place of empathy. We encourage our teams to present alternative points of view, while accepting the responsibility that it might take more work to understand where they are coming from.

TFC: Who is your role model?
TL: Young Chan Kim, chairman of Golfzon Newdin Holdings. He started Golfzon from scratch and made it a unicorn company.

TFC: What’s on your playlist?
TL: Worship songs.

TFC: What was your path to the golf industry?
TL: I began my career in marketing after finishing my MBA in Korea, starting with Callaway Golf, then eventually becoming marketing director for Nike Korea. I later joined Golfzon, which already had the reputation as the fastest growing company in virtual golf. Initially serving as vice president of marketing during the company’s initial public offering, I eventually decided that I wanted to contribute to Golfzon's global growth, focusing on the United States.
THE INDUSTRY
White Plains, New York, club recently completed a $3.5 million golf course renovation; also completes a $1 million pool renovation focused on providing a resort-style setting
Read More
Ticket offerings include exclusive hospitality access and general grounds passes; all military to receive complimentary admission; volunteer registration now open
Read More

Announced: By the PGA of America, that Hot Springs Country Club in Hot Springs, Arkansas, will host the 2023 Junior PGA Championships. The 47th edition of the event will feature 312 players —156 boys, 156 girls — in a stroke-play competition, Aug. 1-4.

Announced: By U.S. Presidents Cup Team Captain Davis Love III, Steve Stricker and Webb Simpson as his final two captain’s assistants for the 2022 Presidents Cup, which will be played at Quail Hollow Club in Charlotte, North Carolina, Sept. 20-25. Stricker and Simpson will join Fred Couples and Zach Johnson, who were named captain’s assistants in April.

#QOTD
"Learn as if you will live forever, live like you will die tomorrow."
— Mahatma Gandhi
ICYMI
Design Notes: Tom Fazio’s Pinehurst No. 8 pauses for refreshments
Tom Lehman to renovate historic Adobe at the Arizona Biltmore; Georgia’s McLemore will get a second course from Bill Bergin and Rees Jones; Chris Wilczynski to revitalize Florida’s Killearn
TUNING IN

Royal & Ancient Golf Club | LPGA Tour: AIG Women's British Open
Site: Muirfield, Muirfield, Scotland | GCSAA Fact Sheet
Television: Thursday-Friday, 6 a.m. to 1 p.m. (USA Network); Saturday-Sunday, 7 a.m. to noon (USA Network), noon to 3 p.m. (NBC).

PGA Tour: Wyndham Championship
Site: Sedgefield Country Club, Greensboro, North Carolina | GCSAA Fact Sheet
Television: Thursday-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

European Tour: Cazoo Open
Site: The Celtic Manor Resort, Newport, Wales.
Television: Thursday-Friday, 10 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 5-10 a.m. (Golf Channel).

PGA Tour Champions: Shaw Charity Classic
Site: Canyon Meadows Golf and Country Club, Calgary, Alberta | GCSAA Fact Sheet
Television: Friday, 9:30-11:30 p.m. (Golf Channel-tape delay); Saturday-Sunday, 3-6 p.m. (Golf Channel).

Korn Ferry Tour: Utah Championship
Site: Oakridge Country Club, Farmington, Utah | GCSAA Fact Sheet
Television: Thursday-Sunday, 6-9 p.m. (Golf Channel).

CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL