Tuesday Aug 09, 2022
FIRST THOUGHT

Today, Aug. 9, marks the first anniversary of The First Call newsletter's debut. The newsletter has evolved, our readership has grown and we continue to strive to be a must-read Monday through Friday — and, since March, even on Saturday. But we would like to hear from you, our readers. Let us know what you like or dislike, content you would like to see more of, and general thoughts. Email editor Stuart Hall.

Most of all, as we begin a second year, we appreciate your readership and support. Thank you.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: Do you believe it's in the LPGA's best interest to partner with LIV Golf?

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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Troon

READ, WATCH, LISTEN

> PGA Tour says players knew consequences of joining LIV Golf
[Doug Ferguson | Associated Press | Read]

> PGA Tour still views LIV as not 'rational' as court showdown looms
[Alex Miceli | Sports Illustrated / Morning Read | Read]

> Gary Player calls out son Marc on social media for trying to auction memorabilia without consent
[Dave Shedloski | Golf Digest | Read]

> Dealing with drought
[Ed Brotak | Golf Course Management | Read]

The First Call: A look back at Year 1
Launched a year ago on Aug. 9, the golf industry newsletter looks back at its top headlines of the past 12 months ... and not surprising LIV Golf was peppered throughout
DID YOU KNOW ...
FACT OF THE DAY
In 2022 so far, Club Champion has opened 11 new locations in 10 different states, including two in Florida. The openings expand the company's U.S. footprint by 15%.

Source: Longitudes Group Green Grass Database
THE INDUSTRY
Extended line now features three launch profiles — mid-high, mid and low
Read More

Launched: By V1 Sports, its new V1 Golf mobile app, which showcases a modern user interface, innovative features and workflows, and new content from V1’s team of leading professional coaches.

#QOTD
"Positivity always wins ... always."
— Gary Vaynerchuk
ICYMI
TFC Inbox: Should the PGA Tour look at LIV Golf's playbook?
Is LIV Golf doing anything right? If so, readers of the The First Call were asked if the PGA Tour should take note and adopt any of the upstart league's concepts
CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL