Wednesday Aug 11, 2021

WELCOME TO THE FIRST CALL

Good morning and welcome to this week's launch of 'The First Call.' We hope this weekday newsletter quickly becomes part of your morning routine.

Each day we will bring you the latest news, data and reports on the golf industry, along with features and other profiles and interviews. If you know of someone who might be interested in The First Call, forward this link to subscribe: http://firstcallgolf.com/subscribe.

If you missed our earlier debut issues, catch up here.

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Q&A: Alex Van Alen
Alex Van Alen founded FlingGolf as an alternative to the traditional game. But instead of a bag of 14 clubs, FlingGolf is played with a single club (stick) that doubles as a putter. Everything else about golf applies -- even where it is played.

First Call: In one sentence, describe what you do for a living.
Alex Van Alen: I support the FlingGolf player and golf course community across the globe.

FC: What changes, if any, have you made based on the events of the past year? 
AVA: We've focused more on supporting our fast-growing player community and helping golf courses market FlingGolf directly to their communities.

FC: Who is your role model?
AVA: Jake Burton Carpenter (Burton Snowboards) and Yvon Chouinard (Patagonia).

FC: What are the favorite golf courses you have played?
AVA: I've been lucky to play FlingGolf at Torrey Pines, Pinehurst and Streamsong Black, among many others. But I also love many of the older, tighter public and muni courses where ball placement and strategy are most important. That and quality greens are the sweet spots for FlingGolf.

FC: Knowing what you know today, what professional advice would you give a younger you?
AVA: Question the "experts" before relying on them.

FC: What was your path to the golf industry?
AVA: I enjoyed casual family golf growing up, with a focus on fun and getting better, but not too many rules. I developed FlingGolf, at least in part, to give that feeling to other people. It is enormously gratifying to see FlingGolf players -- who did not want to start or have given up on golf -- out on a golf course with their golfing family or friends. It is especially satisfying to see younger players and our veterans enjoy FlingGolf.

Global Golf Trade IN

Fact of the Day
Did You Know?
Ten percent of all private courses in the United States are in Florida. The next three states in order of rank are California, Texas and New York. Michigan and Florida tie for the most public courses with 6 percent of the U.S. total in each state.

Source: Longitudes Group Market Value Model 2021
THE INDUSTRY
Launch unifies, streamlines its three newly named groups — Youth and Recreational Sports, Golf, and Betting, Gaming and Emerging Media 
Read More
Rosure will oversee all food and beverage operations, including associate training, menu development, procurement and elevating the Gadsden, Ala., club’s culinary experience
Read More
New 3,600-square-foot facility features 5 teaching / practice bays along with a putting green
Read More
Pandemic-delayed championships will be held Oct. 11-12 in Palm Beach, Calif.
Read More
Director of golf course management at Colbert Hills Golf Course in Manhattan, Kan., honored for advocacy efforts, advancement of association priority issues and congressional outreach
Read More
NEWS TICKER

Announced: By Drive Shack Inc., its Puttery competitive and entertainment golf experience will be developed in Houston. A two-story, 23,000-square-foot venue in the Sawyer Yards district will feature four nine-hole putting courses, multiple bars and rotating DJs. Houston will be the fifth Puttery location.

Reported: By Drive Shack Inc., total company revenue of $73.9 million and operating income of $1.1 million for the second quarter 2021. The company delivered quarterly operating income for the first time in three years. The company's four Drive Shack venues generated total revenue of $11.6 million in the second quarter 2021, while its traditional golf business, American Golf, generated total revenue of $62.3 million. As of June 30, the company had cash and cash equivalents of $81.4 million compared to $85.9 million as of March 30.

rounds and weather icon.png
Rounds and Weather
> This year, through June 2021, total rounds played were up 45 percent vs. last year, as regions continued to see strong demand for play in the post-COVID-19 environment.
#QOTD
“A routine is not a routine if you have to think about it.”
— Davis Love Jr.
Features
The story of Greenwood Putters started with a discovery in a garage. Today, wooden putters are making a comeback, and Greenwood is leading the charge. 'Behind the Brands' host Paul Liberatore interviews co-founders
Mark Wilson and Joel Luyt.
Listen
Employment
COOL JOB
Revenue Specialist, Business Services – Plus | NBC Universal, Orlando, Fla.
Sales Product Trainer | Callaway Golf Co., Carlsbad, Calif.
Senior Manager Kingdom | TaylorMade Golf Co., Carlsbad, Calif.
Tournament Operations Specialist | PGA Tour, Ponte Vedra, Fla.
CALENDAR

AUGUST
21-24: African American Golf Expo and Forum, Atlanta, Ga. | Info

NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.