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| Monday Aug 23, 2021 |
FIRST THOUGHT
App-pointment viewing: According to the National Golf Foundation, 78 percent of core golfers use golf-specific apps. That is up from 37% in 2011 and 56% in 2018. Drilling down, 58% use apps for posting scores, 46% for GPS distances and course guides, 42% for scorekeeping/stat-tracking and 39% for reserving third-party tee times.
Follow The First Call
> The PGA Tour unveils an augmented reality app developed by Quintar
[Joe Lemire | SportTechie | Read]
> Vivienne and Gary Player were a true love story
[Bo Wood | Morning Read | Read]
> PGA Tour hopes to finish Northern Trust at Liberty National on Monday. But what if it can't?
[Adam Schupak | Golfweek | Read]
> Concerns about NCR Country Club plans for new indoor golf range tighten oversight
[Nick Blizzard | Dayton Daily News | Read]
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Jason Richardson is founder and CEO of Bad Birdie, an irreverent apparel brand that targets "a new generation of players," he said. Richardson discusses his young company and some lessons learned on his entrepreneurial journey.
The First Call: Please give us a short overview of your company. Jason Richardson: Bad Birdie is a modern day golf apparel brand ushering in a new generation of players who prioritize a good game and a better time without compromising performance. TFC: What are key elements to leadership or to being a good leader? JR: I view becoming a better leader like chasing infinity. There's no final number/score you can hit, just a continuous chase for improvement. I seek wisdom from other people outside Bad Birdie with more experience, read books and always ask for feedback from my team. TFC: What's the secret to your success? JR: I like to think of everything in a growing versus dying mentality. Everything in life -- your business, your garden, your relationships -- is either growing or dying in some way (even if very small movements in either direction). If you continue to pursue growth, you'll see long-term success. TFC: What’s the last movie you saw? JR: "Remember the Titans." TFC: What’s on your playlist? JR: Been jamming to Lany recently. TFC: When I’m not at work, you can find me ... JR: Happy hour with my wife. TFC: What was your path to the golf industry? JR: My first job as a kid was a caddie at Forest Highlands in Arizona when I was 12-years old. In high school, I worked for an eBay store in Scottsdale called Golf Shafts Depot where we sold pull-out shafts that were left over from local clubfitters. I had a 10-year hiatus from golf until I started Bad Birdie in my apartment |
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Chelsea Cain Maclin, CMO of Lunchclub, joins the show to discuss the company's marketing initiatives that drive brand awareness and user growth. Maclin believes it can leverage technology to unlock human potential opportunities and connections.
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"Management is doing things right; leadership is doing the right things."
AUGUST
23-24: African American Golf Expo and Forum, Atlanta, Ga. | Info
NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info
JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
There are so many better courses than Liberty National in NY/NJ but the views of the Statue of Liberty and Verrazano Bridge and the like do not suck. pic.twitter.com/DUimTArEz9
— Adam Schupak (@AdamSchupak) August 22, 2021
