Monday Aug 29, 2022
FIRST THOUGHT

Some weeks apparently are better than others. To start the week, Rory McIlroy announced a partnership with Tiger Woods and industry executive Mike McCarley to form TMRW Sports. A day later the new company launched TGL, a series of Monday night golf events in collaboration with the PGA Tour, to begin in 2024. The 33-year-old, who has become one of the PGA Tour's staunchest advocates in the battle with LIV Golf, capped off the week by rallying from six strokes back on Sunday to win the Tour Championship and the $18 million paycheck. He also became the first player to win a trio of FedEx Cup titles.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The Saturday edition is a recap of the industry's happenings and, like The First Call, it's emailed directly to your inbox. Sign up here.

> Poll: Are you in favor of the PGA Tour's recent decision to create "elevated events" for its top players? Vote here.

> Question of the Week: From 1987 through 1997, the Tour Championship was played at seven different venues. Since 1998, 22 of the 25 Tour Championships have been played at East Lake Golf Club in Atlanta, Georgia. Would you like to see the PGA Tour move its Tour Championship around the country? If so, which course.

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

Follow The First Call

Subscribe | Facebook | Twitter | LinkedIn

Troon

READ, WATCH, LISTEN

> LIV joins lawsuit against PGA Tour as 4 players drop off
[Doug Ferguson | Associated Press | Read]

> James Hahn says he voted against the new changes to the PGA Tour schedule/structure. Here’s why
[Ryan Herrington | Golf Digest | Read]

> How Steph Curry’s golf tour is helping make the sport ‘a game for everyone’
[Josh Sens | Golf.com | Read]

> ‘No tour in golf like the PGA:’ NBC Sports head not worried about LIV
[Gerry Smith | Bloomberg | Read]

TFC Inbox: Do the PGA Tour's FedEx Cup playoffs need a facelift?
Ever since the PGA Tour's postseason debuted in 2007 there have been constant cries for change — and this year is no different. The First Call readers have some possible fixes
THE INDUSTRY
Charity pro-am and ticket sales benefit St. Johns County public education initiatives through the Investing in Kids nonprofit
Read More
Annual PGA Tour Champions event to feature professionals, teens from First Tee chapters and amateurs
Read More
Destination features 18 diverse courses and is host to tournaments conducted by the PGA Tour, United States Golf Association, R&A and Augusta National
Read More
#QOTD
"Humility is clearer-eyed than ego — and that’s important because humility always works harder than ego."
— Ryan Holiday
ICYMI
The granddaddy of member-guests
Each May, Desert Mountain’s three-week stretch of tournaments in Scottsdale, Arizona, is not just a test of golfers' skill, but the staff's logistical acumen
CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL