Thursday Sep 01, 2022
FIRST THOUGHT

Of the respondents to The First Call's social media question, "Are you in favor of the PGA Tour's recent decision to create 'elevated events' for its top players?" 50.7% answered "No."

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> Question of the Week: From 1987 through 1997, the Tour Championship was played at seven different venues. Since 1998, 22 of the 25 Tour Championships have been played at East Lake Golf Club in Atlanta, Georgia. Would you like to see the PGA Tour move its Tour Championship around the country? If so, which course.

Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> This insane golf club collection will blow your mind — and it’s coming to auction
[Jonathan Wall | Golf.com | Read]

> PGA Tour University announces more benefits for college seniors starting with the Class of 2023
[Jay Coffin | Golf Digest | Read]

> Cameron Smith states ‘business’ case but LIV Golf defection casts cloud over his legacy
[Angus Fontaine | The Guardian | Read]

> How Ben Crenshaw thinks about golf course design
[Crai Bower | Garden and Gun | Read]

> PGA Tour tables plans for global series to focus on elevated events, sources say
[Mark Schlabach | ESPN | Read]

FACT OF THE DAY
DID YOU KNOW ...
Big-box stores PGA Tour Superstore and Golf Galaxy make up 67% of Longitudes Group’s total retail square footage in the off-course category, which totals just over 9.1 million square feet.

Source: Longitudes Group 2019-2022 Off-Course Report
THE INDUSTRY
Fazio’s Centennial course to play firmer, faster with new TifEagle greens
Read More
Second-generation golf ball features a higher compression rating than the Vero X1 and a firmer feel for players with high swing speeds
Read More
WGD founder named to the 100 Successful Women in Business list at annual convention in London
Read More
True Spec’s second location in North Carolina will open September 17
Read More
Per Fujikura, company won the PGA Tour 2021-22 season's driver and wood shaft count
Read More
Clubfitter waives putter fitting fee through October 2 for any golfer who purchases a new putter or custom putter shaft with Club Champion installation
Read More
Webinar, presented in partnership with Southwest PGA Section, will be held on Sept. 7
Read More

Announced: By the LPGA, that Dunning Golf is the uniform supplier of the U.S. Solheim Cup Teams in 2023 and 2024. Dunning designers will collaborate with 2023 U.S. Team Captain Stacy Lewis and Assistant Captains Morgan Pressel and Natalie Gulbis to create the uniforms worn by the Americans for the 18th Solheim Cup, to be held at Finca Cortesin in Andalucia, Spain. They will also work with the U.S. Solheim Cup Team to design uniforms for the 19th Solheim Cup, to be held at Robert Trent Jones Golf Club in Gainesville, Virginia. 

#QOTD
"Life can only be understood backwards; but it must be lived forwards."
― Soren Kierkegaard
ICYMI
Design Notes: Bobby Weed opens Stillwater in Florida
Georgia’s The Landings Club taps Bill Bergin to renovate Palmetto course; Lookout Mountain looks to trio to restore its Seth Raynor design; Brian Curley adds a new nine at Vietnam’s Stone Valley
TUNING IN

LIV Golf: LIV Golf Invitational Boston
Site: The International Golf Club, Bolton, Massachusetts.
Television: LIVGolf.com.

Korn Ferry Tour: Korn Ferry Tour Championship
Site: Victoria National Golf Club, Newburgh, Indiana | GCSAA Fact Sheet
Television: Today-Sunday, 4-7 p.m. (Golf Channel).

LPGA Tour: Dana Open
Site: Highland Meadows Golf Club, Sylvania, Ohio | GCSAA Fact Sheet
Television: Today-Sunday, 1-4 p.m. (Golf Channel).

European Tour: Made In Himmerland
Site: HimmerLand, Farso, Denmark.
Television: Today-Friday, 7 a.m. to noon (Golf Channel); Saturday-Sunday, 7:30 to noon (Golf Channel).

CALENDAR

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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