Wednesday Sep 29, 2021

FIRST THOUGHT

We have all viewed a television commercial so many times that the little jingle gets lodged into our memory bank. Well, beware because between now and  Jan. 14, Tourism Ireland is running a ‘Green Button’ campaign on numerous digital platforms that urges travelers to book a trip to the Ireland island. The $4.9 million campaign hopes to entice American visitors who totaled 1.7 million in 2019, and represented 27% ($1.9 billion) of tourist revenue. 

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READ, WATCH, LISTEN

> Michael Strahan brand teams up with Robin Golf on apparel capsule collection
[Mike Dojc | Forbes | Read]

> Bryson DeChambeau impresses, easily advances in long-drive debut
[Brentley Romine | Golf Channel | Read]

> Work continues to bring Korn Ferry Tour back to Las Vegas
[Greg Robertson | Las Vegas Review-Journal | Read]

> Emotional Rory McIlroy 'showed what Ryder Cup means', says David Howell
[Martin Dempster | The Scotsman | Read]

Q&A: Ron Newsome
Ron Newsome, manager of diversity and community impact for NBCUniversal / NBC Sports, shares his thoughts on "looking beyond the present," being laser focused and how a restaurant owner has impacted his life.

The First Call: In one sentence, describe what you do for a living.
Ron Newsome: I’m responsible for driving the diversity, equity and inclusion initiatives in the areas of workforce, community and content within the NBC Sports Next business division.

TFC: What's the secret to your success?
RN: I have always attributed my success to looking beyond the present.  When taking on tasks or new projects, I'm not only thinking about the final execution, but I'm also thinking about the positive and/or negative impact of the project and how can this be leveraged to make an even larger contribution or impact to the team or organization. Thinking ahead has always kept me and my brand relevant.

TFC: Knowing what you know today, what professional advice would you give a younger you?
RN: I would definitely tell the younger Ron to focus more on being an A-plus student in one thing versus being a B-minus student in a lot of things. I think the most successful people are those who are laser focused on one thing and try to excel at that one thing and learn everything there is to know about that one thing.

TFC: What is your greatest extravagance?
RN: About three years ago I started getting into luxury watches and it has become an obsession. I bought my first Rolex about three years ago and it is definitely my prize possession, along with a few more that I haven't told my wife about.

TFC: What was your path to the golf industry?
RN: About seven years ago, I accepted a job with GolfNow, an online booking service for tee times at golf courses, as a human resources manager. In my new role as the manager of diversity and community impact, I still get a chance to support the golf industry and community in ways I think are valuable to the growth of the game. 

My key responsibility is to drive our "Better Together" initiative, which helps to create a more diverse workforce. At the same time it creates a more inclusive culture to execute our philanthropic activities to be more impactful in the community in which we work and live, and also to create and support content that is reflective of our society. 

Precision Pro

Fact of the Day
DID YOU KNOW?
Florida and California are the states with the highest percentage of tennis offered at private clubs in the U.S. Combined, the two states account for 20% of U.S. private clubs that offer tennis as an amenity. This comes as no surprise as the climate allows for more outside playable days on the tennis courts.

Source: Longitudes Group Green Grass database
INDUSTRY NEWS
Northern Michigan design moves up 17 spots on magazine's America’s 100 Greatest Public Courses list
Read More
U.S. territory superb for fall, winter visits; 18 courses, variety of hotels and resorts await
Read More
Camp scheduled for Nov. 20-21 at Desert Willow Golf Resort in Palm Desert, Calif.; Junior golfers, college coaches will have opportunity to interact
Read More
FEATURES
The difference is in the details
Greenside Golf CEO Sam Gleason joins 'Behind the Golf Brand' to discuss why attention to consumer wants is helping his carry bag and push cart products move in a crowded marketplace
#QOTD
"Someone is sitting in the shade today because someone planted a tree a long time ago."
— Warren Buffett
CALENDAR

NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL