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| Wednesday Oct 27, 2021 |
While more golfers may be willing to travel during the holidays than last year, there remains a bit of trepidation. According to Zeta Global, a cloud-based marketing technology company, a recent Zeta Pulse consumer sentiment survey of roughly 1,000 people across the U.S. revealed that most people (53.6%) are preferring to stay close to home this holiday season. COVID-19 remains the top concern. The survey also showed that 30% are willing to travel longer distances and adults aged 18-29 with a household income between $30-$99K are the most likely to travel this holiday season.
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Chris Somerton is head of golf for Lyle & Scott, a U.K.-based apparel brand that was founded in 1874 and became a disruptive force in golf in the mid-1950s with its innovative patterns and prints. In September, Lyle & Scott launched its brand in the United States. Somerton talks about his role and giving employees the space to do their job, while trying to minimize their obstacles.
The First Call: What is your handicap index? Chris Somerton: 17 and working on it. TFC: What are key elements to leadership or to being a good leader? CS: Give your team the space to focus on what matters. Minimize the noise, remove the things blocking the way, and enable them to do what they do best. TFC: What's the secret to your success? CS: I'm privileged to have been given opportunities and responsibilities way above my station ever since I entered the working world. The constant feeling of needing to step up means you never get complacent and continually look to self-improve. TFC: Knowing what you know today, what professional advice would you give a younger you? CS: Control (and worry) and the things you can control. Let everything else go. TFC: What’s the last movie you saw? CS: “No Time To Die,” the latest [James] Bond movie. They've set it up nicely for Daniel Craig's successor, whoever that might be. TFC: Which golf courses do you belong to? CS: Trying to join a golf club in the UK at the moment is next to impossible — clubs are oversubscribed with long waiting lists. Great for the industry, not so good for my game. |
Hired: By Blue Tees Golf, Andrew Heiland as its director of marketing.
Selected: By NextLinks, Lumen Technologies as a collaborator in the development of eGolf Arenas. Lumen's "Edge Computing will help the eGolf Arenas to perform better, quickly, and more efficiently," said Dave Shultz, NextLinks founder and chairman of the board.
Announced: By Golf Genius Software, a five-year partnership and sponsorship commitment to be the title sponsor of the International Association of Golf Administrators Annual Conference and the management system of the IAGA.
"Stories have a unique power to move people's hearts."
NOVEMBER
6: RARE, Bear Creek Golf Club, Dallas, Texas | Info
7-10: International Association of Golf Administrators Annual Conference, Frisco, Texas | Info
8-10: National Links Trust Symposium on Municipal Golf, Washington, D.C. | Info
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info
JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info
FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
