The First Call 12-08-2021

FIRST THOUGHT

On Monday, the PGA Tour and ESPN announced that PGA Tour Live on ESPN+ will stream more than 4,300 hours of golf from 35 tournaments in 2022. While ESPN+ will offer four feeds, that remains a lot of golf to be consumed. Let's break it down: On average, it's 122 hours of coverage from each tournament, 30.5 hours per round and slightly more than 7.5 hours per feed. No fan should go wanting for coverage.

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READ, WATCH, LISTEN

> A new alliance could rock the amateur game. Which seven events are teaming up and what's at stake?
[Jim Young | Golfweek | Read]

> Q&A: Mollie Marcoux Samaan, LPGA Commissioner
[Keely Levins | Golf Digest | Read]

> Will Tiger Woods play the PNC Championship? Let's hope not
[Mike Purkey | Morning Read | Read]

> Superintendent Series: Ken Nice of Bandon Dunes
[Andy Johnson | The Fried Egg | Listen]

Iconic Lyle & Scott makes way to U.S.

Chris Somerton, head of golf for Lyle & Scott, joins the 'Behind the Golf Brand' podcast to discuss the Scottish-based brand, which is expanding its presence

Listen

FACT OF THE DAY

DID YOU KNOW?

In a survey of Morning Read readers, 81% of the respondents have taken a golf vacation in the last five years. The most visited destinations are the coastal regions of North and South Carolina, along with Florida.

Source: Morning Read Subscriber Survey

INDUSTRY NEWS

Melrose programs to send 12 to GCSAA Conference and Trade Show

Melrose Leadership Academy, Melrose Equipment Management Experience provide professional development, networking and educational opportunities

Newly renovated Rio Verde Community Center debuts

The Community Center, which was completed in October ahead of schedule and under budget, is open to all residents of Rio Verde, Ariz., and is part of the Rio Verde Community Association

GCSAA Foundation names Emily von Doehren as trustee

von Doehren is chief member services officer for the United States Golf Association

Golftec opens instruction, club fitting center in Memphis

New 3,400-square-foot facility features 5 highly-equipped indoor bays and an indoor putting green and lessons enhanced by Tecputt, a motion technology that analyzes face angle, loft and path direction of putting strokes

Boyne Golf announces Magnificent 10, Super 5 vacations

Northern Michigan destination’s Unlimited Golf packages offer best golfing value

Scheduled: By Drive Shack Inc., to open Puttery Charlotte on Friday, Dec. 17. Puttery Charlotte features 15,000-square-feet of entertainment — two themed putting courses, two bars, garage-style doors for an indoor/outdoor patio experience, and multiple lounges and seating areas throughout the venue.

Named: By NextLinks, Peter Walsh in an advisory role as interim CIO and advisory board member. Walsh is currently the CEO of Velocity Intelligence Group and the Principal Solutions Architect at Lumen Technologies.

#QOTD

"What would you do if you weren’t afraid?"

— Sheryl Sandberg

CALENDAR

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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