Thursday Dec 16, 2021
FIRST THOUGHT

Ask any golfer whether he would rather be leading or trailing after 54 holes, and the likely response will be out in front. But, according to the PGA Tour, that can be a dicey proposition. Over the last 10 years, only 34.2% of players to hold or share a 54-hole lead have gone on to win. Also, over a 14-tournament stretch this summer, none of the players who held or shared the lead at the three-quarter mark won. It was the longest such streak on the PGA Tour in the last 30 seasons.

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READ, WATCH, LISTEN

> Rio favela seeks to improve kids’ lives through golf
[Diarlei Rodrigues and Mauricio Savarese | Associated Press | Read]

> The PIP explained: PGA Tour reveals details on its controversial new program
[Dan Rapaport | Golf Digest | Read]

> The conundrum of golf course maintenance
[Billy Lewis | Golf Course Industry | Read]

Year in Review: The First Call's 10 top stories of 2021
Though The First Call launched in August, quite a few stories caught our readers' attention. We start counting them down to No. 1. Today, Nos. 10 and 9
FACT OF THE DAY
DID YOU KNOW?
In a recent survey of Morning Read e-newsletter subscribers, 90% of the respondents answered that they play golf more than 3 times per month, and 21% play 13 times or more a month.

Source: Morning Read Subscriber Survey
THE INDUSTRY
Litchfield Park, Ariz., course's golf shop honored by Club + Resort Business as one of the Top Ranked Private Club and Resort Pro Shops for 2021
Read More
Garmany, Troon's founder and executive chairman, receives the PGA Executive of the Year and Southwest PGA's Golf Professional of the Year awards
Read More
Both organizations supporting tornado-devastated Mayfield, Ky.
Read More
Part of The Dunes of Naples private residential community in Naples, Fla., the dining facility was recently inducted into the Naples Chapter of the Chaines des Rotisseurs Society, the oldest and largest food and wine society in the world
Read More
New courses, renovations on the map in North and South America, Europe and Asia
Read More

Confirmed: By the R&A, that the British Open’s Qualifying Series for the 150th Open at St. Andrews in July will be held at 16 tournaments in 11 countries. A minimum of 46 places are available through the Series, which features qualifying on the PGA, DP World, Australasia, Asian, Korean, Japan and Sunshine tours. Three players have already qualified through the Joburg Open. 

Appointed: By Liv Golf Investments, Monica Fee as senior vice president, global head of partnerships, and Lily Kenny as head of strategy. Both will report to COO Sean Bratches. Fee previously served as a property sales agent at CAA Sports, while Kenny was previously at Amazon where she helped grow the brand’s entertainment space.

Introduced: By Srixon, the sixth generation Q-Star golf ball, which is white and yellow colors. The new Q-Star shares technology with the brand’s tour-validated Z-Star Series, but is packaged into a two-piece, ionomer construction.

#QOTD
"The most difficult thing is the decision to act. The rest is merely tenacity."
— Amelia Earhart
TUNING IN

PGA Tour: PNC Championship
Site: Ritz-Carlton Club Orlando, Orlando, Fla.
Television: Saturday, 11 a.m. to noon (Golf Channel), noon to 3 p.m. (NBC); Sunday, 12:30-1 p.m. (Golf Channel), 1-4:30 p.m. (NBC).

CALENDAR

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL