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| Monday Jan 05, 2026 |
According to the National Golf Foundation, November rounds were up about 3% year-over-year on a national level "despite declines in golf-rich states in the Northeast and Midwest along with Arizona and California." As a result, 2025 rounds played are slightly ahead (1.2%) of the record-setting pace of a year ago. This means 2025 is almost assured of being the fourth record-setting year for rounds played in the past five for the U.S. golf industry.
POLL
▪️ Will Brooks Koepka return to the PGA Tour in 2026? | Read
▪️ Previous: How often do you expect to play golf between Christmas and New Year's Day (including those two days)? | Results
QUESTION OF THE WEEK
▪️ Looking into a crystal ball for 2026, what do you believe will be the major storylines in golf? | Respond
▪️ Previous: What golf resolutions do you have for 2026? | Read
RECENT DROPS
🎧 GOLF AND THE GOOD LIFE
AI and golf travel planning: What it gets right and where it falls short
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives
▶️ GOLF BUSINESS LIVE
Guest: Tom Coyne, golf writer, editor, broadcaster, designer and course owner.
Watch | Archives
▪️ TGL draws solid TV ratings in opener that went head-to-head vs NFL
[Tom D'Angelo | Palm Beach Post | Read]
▪️ Golf is a family affair for Steve Stricker’s family and that includes wife Nicki
[Doug Ferguson | Associated Press | Read]
▪️ This LPGA player is also an aspiring hip-hop artist
[Jake Morrow | Golf.com | Read]
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Readers of The First Call are looking to the new year as an opportunity to play more golf and improve their game.
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JANUARY
19-21: Golf Business Conference, Orlando, Florida | Info
20-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
20-23: PGA Show, Orlando, Florida | Info
FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
