Company will implement culture-based staff training and development, along with BJL standard operating procedures for the Lancaster, Pennsylvania, club

2026 FCG National Tour Series launched with 137 junior golfers competing at Southern California's Twin Oaks Golf Course (San Marcos) and Pala Mesa Resort (Fallbrook)

Company to offer Pebble Beach Pro-Am prize

Platform runs tournaments, leagues and games to heighten the player experience

The regionally based sales team to service green-grass and independent golf retailers across North America

Cutting-edge design will be on display at Demo Day and booth #3201

Brand-agnostic clubfitter breaks down what’s new from the upgraded VeloCore+ construction to the refinements behind its stability, feel and speed

The collaboration will deliver the industry-only PGA Show to consumers worldwide through a shoppable streaming series

Children’s boutique is a new shopping destination for locals, visitors at the Hilton Head, South Carolina, destination

Belttric will debut its Belttric Golf Clip with a dedicated exhibit featuring hands-on demonstrations, personalized customization consultations and buyer engagement opportunities

"The Smylie Show" with Smylie Kaufman, "Vanity Index Podcast" with Chad Mumm and Wells Adams, and "The Big Swing with Jimmy Roberts" will debut

Data-backed approach emphasizes reps, feedback and accountability for golfers committed to getting better

Jerry Lemieux (Joe Dey Award), Paul Latshaw Sr. (USGA Green Section Award) and Stephen Proctor (Herbert Warren Wind Award) to be recognized at the USGA Annual Meeting in February

The collaboration highlights Spain’s "Coast of Golf" as a premier destination for PGA Professionals and their members

Leading the lineup is the Pitch rainwear series, which was recognized as the 2025 Most Wanted by MyGolfSpy

Acquisition of the historic regional distributor based in Cinnaminson, New Jersey, strengthens GT’s presence in the Northeast

The Jan. 20-23 event will feature an expanded racquet sports section, including a new celebrity pickleball pro-am, complimentary business programming and hands-on experiences

The brand-agnostic clubfitting company reviews the new Cobra 3DP irons

Viking becomes the official cruise line of the PGA Tour and PGA Tour Champions

Crushers re-sign Paul Casey, Anirban Lahiri

Marucci Sports becomes the exclusive sales distribution partner for Full Swing's new baseball KIT

Company will unveil AI-powered Verifeye enhancements

Organization reports that 2025 continued to see strong growth in new certifications across all of its programs

Chipotle becomes the official Mexican restaurant of the PGA Tour and PGA Tour Champions

TrueSlope, Truebreak and TruePR platforms to be demonstrated in Orlando, Florida, Jan. 20-23

Featured in 17 countries across Europe, the company is now in the U.S. and Canada with its one-stop, all-inclusive app for golfers, and affordable, robust management software for golf courses, clubs and other golf businesses

First-of-its-kind innovation is designed to reduce the risk of golf club damage during travel

Orlando, Florida, academy announces two limited-time offers that combine world-class instruction with exceptional value

Whoosh will align its club operations and reservations platform with Long Drive Agency's AI-powered ClubChat tools

Company will debut its P1, C1 models