Brand-agnostic clubfitting company and Cobra’s vice president of product architecture discuss the design, technology and performance goals behind the new OPTM drivers

As part of the partnership, Lee worked directly with the Payntr Golf design and innovation team to develop the Reserve Classic Tour RS, a Tour-driven silhouette that blends classic styling with modern performance technology

The brand recently announced a multiyear contract extension with longtime staff player Bernhard Langer, along Scott McCarron and Alex Cejka

Men’s grooming brand expands innovation lineup with hypochlorous acid sprays designed to soothe, refresh and protect skin in the elements

Helping anchor the 30,000-square-foot Coral Gables flagship facility is instruction in partnership with Jim McLean Golf School, alongside Strike Club Bowling

Golf industry reflects on five years of expanding access as sport reaches 48.1 million Americans

Owned by the City of Florence, Indigo Sports, a Troon company, will oversee golf operations, agronomy, food and beverage, and sales and marketing at World of Golf

The eighth year of partnership brings expanded support, women’s-only championship and nationwide clinics to empower golfers of all abilities

First day on the Show floor was highlighted by a visit from primary company investor Charles Schwab

The partnership will feature Straka wearing Fairway & Greene apparel during select PGA Tour events and participating in brand initiatives, storytelling, and activations

Now in her ninth year with the PGA of America, Endsley has served as championship director for six PGA of America major championships, including the 2020 KPMG Women’s PGA Championship contested at Aronimink

New destination is set atop the bluffs of the Snake River near Pasco, Washington

To celebrate the Buckhead Square opening with giveaways, exclusive experiences

BDO named the LPGA's official tax and audit partner

"The Life: Neal Shipley" premieres Jan. 24 on NBC and across PGA Tour channels

The wife of PGA Tour professional Mackenzie Hughes receives the award given annually to a highly effective member whose leadership, dedication and philanthropic impact exemplify the values on which the organization was founded

The St. Regis Bermuda Resort amenity invites invites discerning golfers to experience the game in its most refined form

Tommy Gainey earns the Hale Irwin Rookie of the Year honor

Thirteen award recipients to be recognized at 73rd PGA Show

The 12th playing will be Jan. 14-17, 2027; The championship was previously held at Mayakoba in 2020

Brand-agnostic clubfitting company compares the Qi4D against TaylorMade's Qi35

Company to host exclusive happy hour with PGA Tour champion Steve Elkington

Company will unveil its Spring / Summer 2026 collection featuring 38-plus bold new designs, along with its Masters-inspired collection

Apparel brand to outfit the the 2026 PGA Cup Team and 2026 Women’s PGA Cup Team

In partnership with PGA Tour Superstore, grant funding will scale PGA REACH Programming for youth and veterans over next three years

2025 Golf Scorecard highlights record participation with more than 82 million rounds posted domestically

First team recognition includes 12 distinguished PGA Professionals

Company will be exhibiting at booth through Jan. 23

The publication highlights the Naples, Florida, course as one of the country’s most significant recent redesigns

Thompson is expected to bring her signature energy to XXIO’s upcoming campaigns, including the all-new XXIO 14 Ladies product line