Thursday Jan 08, 2026
FIRST THOUGHT

The PGA Tour announced Wednesday that Chipotle was now the official Mexican restaurant of both the Tour and PGA Tour Champions. That, in and of itself, is not unusual, as official partners are routinely named for everything from airlines to software technology. Also, Chipotle is the "official burrito, bowl, tacos and quesadilla" of the two tours, according to the release. That piqued The First Call's curiosity. Are the partnership rights still available to become the official chimichanga?

POLL

▪️ Will Brooks Koepka return to the PGA Tour in 2026? | Vote
▪️ Previous: How often do you expect to play golf between Christmas and New Year's Day (including those two days)? | Results

QUESTION OF THE WEEK

▪️ Looking into a crystal ball for 2026, what do you believe will be the major storylines in golf? | Respond
▪️ Previous: What golf resolutions do you have for 2026? | Read

GOLF INDUSTRY NEWS
Stephen Donnell and Tom Pashley, respectively, were elected to the Board of Directors, effective at the start of 2026
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Marucci Sports becomes the exclusive sales distribution partner for Full Swing's new baseball KIT
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Whoosh will align its club operations and reservations platform with Long Drive Agency's AI-powered ClubChat tools
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Featured in 17 countries across Europe, the company is now in the U.S. and Canada with its one-stop, all-inclusive app for golfers, and affordable, robust management software for golf courses, clubs and other golf businesses
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Chipotle becomes the official Mexican restaurant of the PGA Tour and PGA Tour Champions
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Organization reports that 2025 continued to see strong growth in new certifications across all of its programs
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Orlando, Florida, academy announces two limited-time offers that combine world-class instruction with exceptional value
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Company will unveil AI-powered Verifeye enhancements
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First-of-its-kind innovation is designed to reduce the risk of golf club damage during travel
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TrueSlope, Truebreak and TruePR platforms to be demonstrated in Orlando, Florida, Jan. 20-23
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TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧  GOLF INNERVIEW WITH ANN LIGUORI
Oh how the Irish eyes are smiling
Guests: Paul McGinley, Padraig Harrington and Ed Walsh, the U.S. Ambassador to Ireland.
Listen | Archives

🎧 GOLF AND THE GOOD LIFE
AI and golf travel planning: What it gets right and where it falls short
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

READ, WATCH, LISTEN

▪️ Derek Sprague steps down as CEO of PGA of America to care for his family in New York
[Doug Ferguson | Associated Press | Read]

▪️ Chevon Championship moving LPGA’s first major to home of PGA Tour’s Houston Open
[Associated Press | Read]

▪️ Sources: Akshay Bhatia turns down deal with LIV Golf
[Rex Hoggard | Golf Channel | Read]

▪️ With Augusta Hooters closed, John Daly has found a new Masters home
[Tim Schmitt | Golfweek | Read]

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Head Golf Professional
The Club at Starr Pass
Tucson, Arizona | Info

▪️ Paid Media Specialist
Acushnet Company | Foot Joy
Fairhaven, Massachusetts | Info

▪️ Foundation Development Director
Middle Atlantic Section
Stafford, Virginia | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

JANUARY
19-21: Golf Business Conference, Orlando, Florida | Info
20-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
20-23: PGA Show, Orlando, Florida | Info

FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.