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| Thursday Jan 08, 2026 |
The PGA Tour announced Wednesday that Chipotle was now the official Mexican restaurant of both the Tour and PGA Tour Champions. That, in and of itself, is not unusual, as official partners are routinely named for everything from airlines to software technology. Also, Chipotle is the "official burrito, bowl, tacos and quesadilla" of the two tours, according to the release. That piqued The First Call's curiosity. Are the partnership rights still available to become the official chimichanga?
POLL
▪️ Will Brooks Koepka return to the PGA Tour in 2026? | Vote
▪️ Previous: How often do you expect to play golf between Christmas and New Year's Day (including those two days)? | Results
QUESTION OF THE WEEK
▪️ Looking into a crystal ball for 2026, what do you believe will be the major storylines in golf? | Respond
▪️ Previous: What golf resolutions do you have for 2026? | Read
RECENT DROPS
🎧 GOLF INNERVIEW WITH ANN LIGUORI
Oh how the Irish eyes are smiling
Guests: Paul McGinley, Padraig Harrington and Ed Walsh, the U.S. Ambassador to Ireland.
Listen | Archives
🎧 GOLF AND THE GOOD LIFE
AI and golf travel planning: What it gets right and where it falls short
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives
▪️ Derek Sprague steps down as CEO of PGA of America to care for his family in New York
[Doug Ferguson | Associated Press | Read]
▪️ Chevon Championship moving LPGA’s first major to home of PGA Tour’s Houston Open
[Associated Press | Read]
▪️ Sources: Akshay Bhatia turns down deal with LIV Golf
[Rex Hoggard | Golf Channel | Read]
▪️ With Augusta Hooters closed, John Daly has found a new Masters home
[Tim Schmitt | Golfweek | Read]
JANUARY
19-21: Golf Business Conference, Orlando, Florida | Info
20-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
20-23: PGA Show, Orlando, Florida | Info
FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.