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| Friday Jan 09, 2026 |
In 11 days, many within the golf industry will converge on Orlando, Florida, for the PGA Show, which was first held in 1954 and is the event that previews most of what golfers will see in the new year. For those not in the industry, the question most frequently asked is "Just how big is it?" Well, here are some numbers from the 2025 Show that put it into perspective:
▪️ 1,000 exhibiting golf companies and brands.
▪️ 1.1 million square feet of exhibition, demonstration and meeting space within the Orange County Convention Center.
▪️ 30,000-plus attending industry professionals.
▪️ 1,000-plus VIP buyers attending from over 800 golf facilities and mass merchandisers, representing $885 million in purchasing power and nearly $2.2 billion in retail sales.
POLL
▪️ Will Brooks Koepka return to the PGA Tour in 2026? | Vote
▪️ Previous: How often do you expect to play golf between Christmas and New Year's Day (including those two days)? | Results
QUESTION OF THE WEEK
▪️ Looking into a crystal ball for 2026, what do you believe will be the major storylines in golf? | Respond
▪️ Previous: What golf resolutions do you have for 2026? | Read
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The time for Square Line Golf's new putter grip may be now.
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Crushers GC: Re-signs Paul Casey and Anirban Lahiri to fill out its LIV Golf League team that includes captain Bryson DeChambeau and Charles Howell III. ... Balsam Mountain Preserve: Receives its first Platinum Award from the Association of Golf Merchandisers. Balsam Mountain Preserve is a resort-style private residential community in Sylva, North Carolina.
RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed
RECENT DROPS
🎧 GOLF INNERVIEW WITH ANN LIGUORI
Oh how the Irish eyes are smiling
Guests: Paul McGinley, Padraig Harrington and Ed Walsh, the U.S. Ambassador to Ireland.
Listen | Archives
🎧 GOLF AND THE GOOD LIFE
AI and golf travel planning: What it gets right and where it falls short
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives
▪️ Jean van de Velde
[The Cookie Jar Podcast | Read]
▪️ PGA Tour to expand equity program to include current FedEx Cup performance
[Doug Ferguson | Associated Press | Read]
▪️ The start of next year’s PGA Tour season is one big mystery. Here’s why
[Dylan Dethier | Golf.com | Read]
▪️ Is this the end of the PGA Tour's Hawaiian swing? On the uncertain future of Kapalua
[Joel Beall | Golf Digest | Read]
▪️ Clock is stuck on amateur hour at PGA of America. Can it move forward?
[Eamon Lynch | Golfweek | Read]
JANUARY
19-21: Golf Business Conference, Orlando, Florida | Info
20-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
20-23: PGA Show, Orlando, Florida | Info
FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
