The First Call 01-14-2022

FIRST THOUGHT

As reported by The First Call's Bradley Klein, California Assembly Bill 672, which threatens to convert municipal courses into high-density residential and commercial developments, took another step forward on Wednesday. Municipal courses account for 22 percent of California's total courses and 45 percent of golf played.

> Question of the Week: What can the golf industry do to grow the women's game?
Send replies on this question or other topics to shall@morningread.com and please include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> The nine hardest courses on the PGA Tour
[Morning Read | Read]

> Lincoln County Planning Commission approves private 'world-class' golf course near Maxwell
[Todd Von Kampen | The North Platte Telegraph | Read]

> Lancaster relines bunkers ahead of hosting U.S. Women’s Open in 2024
[Golf Business News | Read]

FACT OF THE DAY

DID YOU KNOW?

The three states that have the most courses mandating golf cart use are Florida (202), California (73) and North Carolina (65).

Source: Longitudes Group golf course walkability database

THE INDUSTRY

PGA Show offering complimentary golf fitness, wellness, instruction programs

Golf Fitness Association of America, F45 sponsor 2022 programming for the Jan. 25-28 event

Junior Golf Hub, First Tee - Connecticut announce partnership

First Tee - Connecticut members ages 13 to 18 will receive a free, 1-year membership to Junior Golf Hub, which connects juniors with college golf coaches through tailored, searchable online profiles

Westhaven GC hires new director of food and beverage

Karol Gajda to oversee all food and beverage operations at the private Franklin, Tenn., club

New life breathed into Santee Cooper CC's dying oak tree

Chain-saw artists turn southern live oak into an art feature with images representative of the town’s most popular outdoor pastimes

ICYMI

Proposed California law targets municipal golf

California Assembly Bill 672 puts approximately 177 of the state's publicly owned golf facilities at risk of being converted into land for affordable housing

#QOTD

"I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time."

— Herbert B. Swope

ROUNDS AND WEATHER

> Demand for play has increased vs. last week with rounds played finishing -12% over 2021. It's also an improvement of +13% vs. last week.

> This week there was a continued increase in rainfall (+72% vs. 2021) and cooler temperatures in all regions.

> The Great Plains and Florida finished as the top performing areas for the past seven days vs. 2021, driven by warmer weather in Florida and decreased rainfall across the Great Plains.

> Positive performance is expected to continue from the Florida region, with the area on pace to finish up vs. 2021 by over 25% for rounds played over the next five days.

TUNING IN

PGA Tour: Sony Open
Site: Waialae Country Club, Honolulu, Hawaii.
Television: Today-Saturday, 7-10:30 p.m. (Golf Channel); Sunday, 6-10 p.m. (Golf Channel).

CALENDAR

JANUARY
19: Women Fore Hire Virtual Job Fair | Info
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL

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