Tuesday Jan 14, 2025
FIRST THOUGHT

This week's American Express is one of two official PGA Tour events that uses a pro-am format — the other being the AT&T Pebble Beach Pro-Am — and one of four that is played across multiple courses. The other three are the Farmers Insurance Open, AT&T Pebble Beach Pro-Am, RSM Classic). The American Express, though, is the only of the four to be played across more than two courses. Play will be contested on the La Quinta Country Club course, Nicklaus Tournament Course and Pete Dye Stadium Course. Each professional will be grouped with amateurs for the first three rounds before the low 65 professionals (and ties) will play their final round at the PGA West Stadium Course.

IN THIS ISSUE

> This (hot) dog has its day | Read
> TFC Inbox: TGL — boom or bust? | Read

POLL

> Do you believe golf’s leaders have done well in growing the game? | Vote
> Previous: Will Scottie Scheffler equal or better his 2024 PGA Tour season, which saw him win seven times, including the Masters? | Results

QUESTION OF THE WEEK

Have golf industry leaders done a good job "growing the game" of golf, and in what ways would you expand the sport?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Responses to the last question: What are your opinions on the new TGL, which Tiger Woods and Rory McIlroy helped create, that debuted on Jan. 7? | Read

INDUSTRY NEWS
Annual runway Fashion Show, sponsored by Johnnie-O, will be held on Jan. 22 at The Retreat on the PGA Show Floor
Read More
Srixon’s i-Forged, or Impact Forged, is a new achievement in club design and manufacturing, and was developed to strengthen and enhance each ZXi iron to create improved all-around performance
Read More
Three distinct models make up the lineup that features exclusive i-Flex technology, a completely redesigned face thickness pattern that optimizes energy transfer from the club face to the ball
Read More
‘Lamkin100’ stamp pays homage to company's century of innovative materials, design ingenuity
Read More
Troon Golf, the resort and daily-fee division of Troon, will manage golf operations, agronomy, food, and beverage as well as sales and marketing for the semi-private club in Mason City, Iowa
Read More
A tribute to the Ryder Cup in bold red, white and blue designs define the seasons
Read More
Native American-owned and operated casino resorts provide unique experiences, ranging from gaming to distinctive amenities
Read More
Training aid — a pair of 2mm-thin pressure-sensitive insoles and a smarthone app — provides golfers with instant actionable data on ground forces generated and that impact clubhead speed, power and consistency
Read More
In 22nd appearance, accessories brand will showcase its newest products, featuring nine sporty print-coordinated collections and three elevated Signature collections
Read More
Company will host inaugural Golfzon Tour championship finale in its booth on Jan. 23
Read More
New collection offers a selection of newly designed registered prints, silhouettes, textures and color palettes, along with the introduction of its outerwear technology, Mega Shield 
Read More
Apparel company will showcase its signature men’s collection and debut its women’s line
Read More
Women’s sporting and lifestyle brand will unveil its latest collection of versatile, high-performance pieces ideal for sports, office wear and social occasions
Read More
JW Marriott Scottsdale Camelback Inn Resort and Spa, JW Marriott Phoenix Desert Ridge Resort and Spa, and JW Marriott Tucson Starr Pass Resort and Spa highlight Arizona region
Read More
Canadian pro wins playoff on second hole with a SuperStroke Zenergy Pistol Tour putter grip
Read More
READ, WATCH, LISTEN

> Sweet redemption: Bobby Jones conquered Oakmont demons by winning the 1925 U.S. Amateur
[Bill Fields | Golf Journal | Read]

> Genesis Invitational creates 'LA Strong' shirts for fire relief support as dangerous weather still threatens region
[Tod Leonard | Golf Digest | Read]

> TGL picked up by SiriusXM radio, starting with debut of Tiger Woods
[Todd Kelly | Golfweek | Read]

> The long game in golf media
[Josh Carpenter | Sports Business Journal | Read]

#QOTD
"Believe you can and you're halfway there."
— Theodore Roosevelt
ICYMI
This (hot) dog has its day
Gleezy, maker of the all beef with double-smoked brisket hot dog and Carolina Dog Sauce, seeks to make its brand as recognizable at courses as a golfer’s favorite beverage, chips or snacks and make it the official hot dog of choice 
TFC Inbox: TGL — boom or bust?
Now that the highly anticipated TGL has launched, readers of The First Call offer their early opinions — likes and dislikes — of the indoor simulator league that was co-founded by Tiger Woods and Rory McIlroy
TUNING IN

Korn Ferry Tour: Bahamas Golf Classic
Site: Ocean Club Golf Club at Atlantis, Nassau, Bahamas.
Television [ET]: Today, 2-5 p.m. (Golf Channel); Wednesday, 1-4 p.m. (Golf Channel).
GCSAA Fact Sheet

TFC GOLF JOB BOARD

> Project Manager (Data Analysis) | Golf Saudi
Echelonix
Riyadh, Saudi Arabia | Info

> Caddie Master
Chechessee Creek Club
Okatie, South Carolina | Info

> Recruiting/Player Development Coordinator
University of Central Oklahoma PGA Golf Management
Edmond, Oklahoma | Info

The First Call Job Board

TFC PODCAST / VIDEO NETWORK

PODCASTS

GOLF INNERVIEW WITH ANN LIGUORI
The rise of Concert Golf Partners
Guest: Jordan Peace, Concert Golf Partners senior vice president of corporate development
[Listen | More "Golf Innerview with Ann Liguori" episodes]

VIDEOS

THE MODGOLF PODCAST
5 tips to help women get into golf
Birdies Babes Golf founder Courtney Campbell joins host Colin Weston to discuss ways in which the first-timer's intimidation factor can be mitigated
[Watch | More "The ModGolf Podcast" edpisodes]

THE COACH MO GOLF SHOW
LPGA*USGA Girls Golf not stopping at 1 million
LPGA Foundation's Stephanie Peareth joins host Mo Gesualdi to discuss the transformative initiative for female junior golfers
[Watch | More "The Coach Mo Golf Show" episodes]

LIBRARIES: Podcasts | Videos

CALENDAR

JANUARY
20-22: NGCOA Golf Business Conference, Orlando, Florida | Info
21-24: PGA Show, Orlando, Florida | Info

FEBRUARY
3-6: GCSAA Conference and Trade Show, San Diego, California | Info
5-9: Club Management Association of America World Conference and Club Business Expo, Tampa, Florida | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.