Wednesday Jan 14, 2026
FIRST THOUGHT

Three things to know about the PGA Tour's Sony Open in Hawaii:
▪️ The field features 20 of the top 50 players in the Official World Golf Ranking, highlighted by No. 5 Russell Henley, No. 6 J.J. Spaun, No. 7 Robert MacIntyre, No. 8 Ben Griffin, No. 14 Keegan Bradley, No. 16 Hideki Matsuyama and No. 17 Collin Morikawa.
▪️ Rookies look to get a jump on the new season as 20 of this year's rookie class of 22 are entered in the field.
▪️ Hideki Matsuyama, the 2022 Sony Open in Hawaii champion, is the winningest Asian player in Tour history (11 wins). He's entered in the field along with six other former champions.

POLL

▪️ Will your bag of clubs look different in 2026? | Vote
▪️ Previous: Will Brooks Koepka return to the PGA Tour in 2026? | Results

QUESTION OF THE WEEK

▪️ In LPGA Tour commissioner Craig Kessler's first full season, what do you believe should be his main objectives? | Respond
▪️ Previous: Looking into a crystal ball for 2026, what do you believe will be the major storylines in golf? | Read

Once perceived as a mirage, Middle East golf courses are a flourishing reality
Emirates Golf Club was the first of 22 current golf courses in the UAE. Beginning with this week's Dubai Invitational at Dubai Creek Resort, the DP World Tour will make six trips to the region.
GOLF INDUSTRY NEWS
Drive for Show Live will bring together media personalities, celebrities, creators, PGA of America Golf Professionals and brand leaders through a series of original live events and activations, starting with Demo Day on Jan. 20
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Record-breaking growth in membership and rounds played mark two decades of impacting youth experiences through access to golf
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The total prize purse will increase in 2026 from $10,000 to $78,000
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The show will premiere Jan. 14, leading into "PGA Tour Live"
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Series launches with Bud Cauley episode across all Tour channels on Jan. 15
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The series will spotlight Epson Tour players throughout the 2026 season as they pursue their respective LPGA Tour cards
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Club, course and destination operator reached multiyear agreement with Bel-Wood Country Club (Morrow, Ohio), Falmouth Country Club (Falmouth, Massachusetts) and Fox Hollow Golf Club (Branchburg, New Jersey)
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Teams to compete for conference title, NCAA Regional bid
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Penge will open the 2026 season playing the PXG Lightning Tour Mid driver, PXG Secret Weapon mini driver, PXG 0311 Gen8 iron and PXG 0317 ST irons
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Under the agreement, Ahead will serve as the primary official headwear licensee for the major championship
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Brand to introduce Ibkomfortable and Ibtravel lines at the 2026 PGA Show. Jan. 21-23 in Orlando, Florida
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Company to spotlight program at the PGA Show for clubs looking to maximize trade-in value
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Brand will showcase new Fast Motion fairway and hybrid shafts, new Motion hybrid shafts, and refined driver and fairway models across both families
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PGA of America renews as presenting sponsor of the Adaptive Golf Championship for 2026-2027; Registration open through Feb. 3
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The latest episode highlights the Georgia mountaintop destination
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The multiple tournament winners were voted by members of the Golf Writers Association of America as 2025 players of the year of their respective tours — the PGA Tour, LPGA Tour and PGA Tour Champions
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Trio won the PGA Professional, Women’s PGA Professional and Senior PGA Professional Player of the Year Awards, respectively
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Job applications are now open for the 2026 PGA Championship, Senior PGA Championship and KPMG Women’s PGA Championship
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David McLay Kidd design is chosen as "Best New Public Course of 2025" and "Best New Resort Course," respectively
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TNT Sports: Announces a multiyear agreement to add the LIV Golf League to its sports offering across its channels and platforms in the UK and Ireland. ... Viaplay Group | LIV Golf: Announce a multiyear broadcast partnership that will see Viaplay deliver comprehensive live coverage of LIV Golf across its platforms to audiences in Sweden, Norway, Denmark, Iceland and Finland. ... RangeGoats GC: Agrees to extensions with players Peter Uihlein, Matthew Wolff and Ben Campbell for the 2026 LIV Golf season. ... Emilia Romagna Golf: Publishes its 2026 Golf Catalog, which showcases 19 golf courses and 27 selected hotels, all located within the Emilia-Romagna, Italy, region. ... Sky Deutschland: Secures live rights to LIV Golf and the Asian Tour, covering all distribution channels in Germany, Austria and Switzerland. ... Laguna Phuket: Retains its position in the Golf World Top 100 World Resorts ranking, listed at No. 74. ... LIV Golf: Stinger Golf Club rebrands as Southern Guards GC, marking a significant new chapter for South Africa’s team. ... Majesticks Golf Club: LIV Golf League team partners with Genesys ahead of the 2026 season. ... Myrtle Beach National: Reopens King’s North after completing a sweeping, two-year renovation led by architect Brandon Johnson. ... The Club at Mediterra: The North Naples, Florida, club earns Elite status by Distinguished Clubs, for the 13th consecutive year. ... LIV Golf: Iron Heads Golf Club will officially compete as Korean Golf Club for the 2026 season, unveiling a rebrand that reflects Korea’s growing influence on global golf culture. ... Silva & Johnson Ltd.: Course architect Brian Silva invites longtime colleague Brian Johnson to partner in the new design firm whose roots, ethos and client list reach back to the golden age of course design. ... Bernhard and Company: Supports the Soil Scout Grandmaster Program, a global ambassador initiative designed to recognize professionals shaping turf management's future.

EXPANDED NOTES >

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

▪️ Another former LIV golfer has been reinstated to PGA Tour
[Bob Harig | Sports Illustrated | Read]

▪️ Brooks Koepka is back on the PGA Tour because it’s better than leaving him off
[Doug Ferguson | Associated Press | Read]

▪️ Bryson DeChambeau, Jon Rahm, Cameron Smith say they'll stick with LIV after PGA Tour opened door for return
[Tod Leonard | Golf Digest | Read]

▪️ The PGA Tour is on offense with its Brooks Koepka decision. It’s refreshing to watch
[Brody Miller | The Athletic | Read]

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧  GOLF INNERVIEW WITH ANN LIGUORI
Oh how the Irish eyes are smiling
Guests: Paul McGinley, Padraig Harrington and Ed Walsh, the U.S. Ambassador to Ireland.
Listen | Archives

🎧 GOLF AND THE GOOD LIFE
AI and golf travel planning: What it gets right and where it falls short
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Assistant Director — LIVE
PGA Tour
Ponte Vedra Beach, Florida | Info

▪️ Director of Golf
Downingtown Country Club
Downingtown, Pennsylvania | Info

▪️ Event Coordinator
Epic Golf Club
Scottsdale, Arizona | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

JANUARY
19-21: Golf Business Conference, Orlando, Florida | Info
20-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
20-23: PGA Show, Orlando, Florida | Info

FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.