Friday Jan 17, 2025
FIRST THOUGHT

Editor's note: In observance of Martin Luther King Jr. Day Monday, Jan. 20, The First Call will not publish. We will resume publishing on Tuesday, Jan. 21.

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Three-time PGA Tour winner J.T. Poston is pretty comfortable posting a scorecard of 62, which he did Thursday to take the opening-round lead at The American Express. Poston posted his score on the Nicklaus Tournament Course and it was the fifth time in his career he has shot 62. Only once, though, has he been able to go lower — a 61 during the final round of the 2024 Sony Open.

IN THIS ISSUE

> TGL's unlikely rising stars | Read

POLL

> Do you believe golf’s leaders have done well in growing the game? | Vote
> Previous: Will Scottie Scheffler equal or better his 2024 PGA Tour season, which saw him win seven times, including the Masters? | Results

QUESTION OF THE WEEK

Have golf industry leaders done a good job "growing the game" of golf, and in what ways would you expand the sport?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Responses to the last question: What are your opinions on the new TGL, which Tiger Woods and Rory McIlroy helped create, that debuted on Jan. 7? | Read

INDUSTRY NEWS
New technology provides golfers with more accurate measurements of wind speed and effects
Read More
WGD enters its 10th anniversary year and will be celebrated May 27 through June 3
Read More
The league provides juniors ages 17 and under with the opportunity to learn and play golf on a team; last year, over 77,000 players participated nationally
Read More
GolfNow will continue to provide technology to help Bobby Jones Links-managed golf courses streamline operations, increase exposure and generate revenue
Read More
Mobile app platform uses smartphones to sell and buy alcoholic beverages
Read More
Top of the Rock and Mountain Top rank Nos. 3 and 8, respectively, in publication's annual 25 Best Public Access Short Courses in the U.S. compilation
Read More
Polland captures first Player of the Year honor, while Connelly Eiswerth secures second successive Women’s POY title; Jason Caron wins first Senior Player of the Year award
Read More
Bezuidenhout, a 30-year-old South African who is a five-time winner on the DP World Tour, two-time Olympian and Presidents Cup player, signs a multiyear contract
Read More
2002 PGA Championship winner to appear in commercials and brand advertising for rangefinder and GPS watch company
Read More
Woods, a 15-time major champion, uses Full Swing’s KIT launch monitor and Pro 2.0 simulator in his training
Read More
Brand-agnostic club fitting company compares new Elyte to the previous Ai Smoke line
Read More
Spring 2025 collection will be featured in the Show's Retreat area
Read More
Attendees will get an exclusive first look at Callaway Apparel’s 2025 summer / fall collection
Read More
Canadian-based brand will also showcase its 2025 spring and summer collection
Read More
The shoe is designed in men’s and women’s sizes with 10 total colorways and lace and BOA closure systems; entire spring / summer collection will be available in March
Read More
Company will exhibit its classic fedora and gambler hats. along with contemporary styles such as the Aussie or Caddie
Read More
‘The Importance of the Body in Instruction’ will be held Jan. 23 and feature data and insights
Read More
Luxury electric vehicle manufacturer will introduce the Engage GTZ LSV, Engage Beachcomber LSV and Tomberlin 360 wireless connectivity system
Read More
Golf event management platform includes PinSync and VeriScore solutions along with a suite of tools designed to optimize tournament organization, member engagement and overall tournament experiences
Read More

Fox Sports, LIV Golf: Announce a multiyear media rights agreement that will deliver live coverage of LIV Golf League competition to viewers throughout the U.S. beginning in February with the start of LIV Golf’s third official season. Throughout the season, all three days of LIV Golf tournament competition will air live across the Fox family of networks, with more than half of the league’s schedule airing on Fox or FS1. Select rounds will air on FS2, Fox Business Network and the Fox Sports app, with nearly all of the LIV Golf season’s 210 hours of competition carried live across Fox Sports platforms. All LIV Golf coverage will also be streamed on the Fox Sports app and to LIV Golf+ app subscribers.

LPGA, Hanwha: This year's Hanwha LifePlus International Crown will feature one world team, marking the inclusion of athletes who would not otherwise qualify for the competition via country selection. The four-day match-play event, which will feature seven countries and the world team, will be held Oct. 23-26 at New Korea Country Club in Goyang-si, Gyeonggi-do, Republic of Korea. Participating countries will be finalized following the 2025 KPMG Women’s PGA Championship; players to be finalized following the 2025 AIG Women’s Open. The top seven countries will be determined by the combined Rolex Women’s World Golf Rankings of the top four players from each country as of the WWGR published after the conclusion of the 2025 KPMG Women’s PGA Championship June 23. Countries must have a minimum of four ranked players to be eligible.

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

> LIV Golf lands multiyear TV deal, will be shown live this year
[Bob Harig | Sports Illustrated | Read]

> PGA Tour to move Tiger Woods' Genesis Invitational from Riviera amid LA wildfires
[Joel Beall | Golf Digest | Read]

> Golf-focused media company Pro Shop launches studio, will co-produce ‘Happy Gilmore 2’
[Alex Werpin | Hollywood Reporter | Read]

> Drastic times at Medinah No. 3 called for drastic measures — a former major champ and a bold path forward
[Derek Duncan | Golf Digest | Read]

> Masters chairman has latest update on Augusta National post-Helene and offers one caution about golf's rising profile
[Ryan Herrington | Golf Digest | Read]

#QOTD
"The older I grow the more I distrust the familiar doctrine that age brings wisdom."
— H.L. Mencken
ICYMI
TGL's unlikely rising stars
Indoor simulator league is long on high-tech and star power, but the real attraction may be watching golf’s finest player navigate fantasy golf holes designed by high-profile course architects
TFC PODCAST / VIDEO NETWORK

VIDEOS

THE COACH MO GOLF SHOW
Merchandising mastery and mentorship
Grace Hurley, vice president of brand and national sales at Catapult, joins 'The Coach Mo Golf Show' to discuss leadership, branding and navigating a career in golf
[Watch | More "The Coach Mo Golf Show" episodes]

THE MODGOLF PODCAST
5 tips to help women get into golf
Birdies Babes Golf founder Courtney Campbell joins host Colin Weston to discuss ways in which the first-timer's intimidation factor can be mitigated
[Watch | More "The ModGolf Podcast" edpisodes]

PODCASTS

GOLF INNERVIEW WITH ANN LIGUORI
The rise of Concert Golf Partners
Guest: Jordan Peace, Concert Golf Partners senior vice president of corporate development
[Listen | More "Golf Innerview with Ann Liguori" episodes]

LIBRARIES: Podcasts | Videos

TUNING IN

PGA Tour: The American Express
Site: PGA West (Pete Dye Stadium, Nicklaus Tournament), La Quinta Country Club, La Quinta, California.
Television [ET]: Today-Sunday, 4-7 p.m. (Golf Channel).
GCSAA Fact Sheet

European Tour: Hero Dubai Desert Classic
Site: Emirates Golf Club, Dubai, United Arab Emirates.
Television [ET]: Today, 2:30-8:30 a.m. (Golf Channel); Saturday-Sunday, 2-8 a.m. (Golf Channel).

PGA Tour Champions: Mitsubishi Electric Championship
Site: Hualalai Golf Club, Ka’upulehu-Kona, Hawaii.
Television [ET]: Today-Saturday, 7-10 p.m. (Golf Channel).
GCSAA Fact Sheet

Korn Ferry Tour: The Bahamas Great Abaco Classic
Site: The Abaco Club on Winding Bay, Great Abaco, Bahamas.
Television [ET]: Sunday, noon to 3 p.m. (Golf Channel); Monday-Tuesday, 2-5 p.m. (Golf Channel); Wednesday, 1-3 p.m. (Golf Channel).
GCSAA Fact Sheet

Augusta National, USGA and R&A: Latin America Amateur Championship
Site: Pilar Golf Club, Buenos Aires, Argentina.
Television [ET]: Today, 1-4 p.m. (ESPN2); Saturday, 11 a.m. to 2 p.m. (ESPN); Sunday, 10 a.m. to 1 p.m. (ESPN2).

TFC GOLF JOB BOARD

> Project Manager (Data Analysis) | Golf Saudi
Echelonix
Riyadh, Saudi Arabia | Info

> Caddie Master
Chechessee Creek Club
Okatie, South Carolina | Info

> Recruiting/Player Development Coordinator
University of Central Oklahoma PGA Golf Management
Edmond, Oklahoma | Info

The First Call Job Board

TFC EVENTS
The Friars Golf Club: Best of Napa '25
July 23-27, 2025 | Napa, California
CALENDAR

JANUARY
20-22: NGCOA Golf Business Conference, Orlando, Florida | Info
21-24: PGA Show, Orlando, Florida | Info

FEBRUARY
3-6: GCSAA Conference and Trade Show, San Diego, California | Info
5-9: Club Management Association of America World Conference and Club Business Expo, Tampa, Florida | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.