Friday Feb 04, 2022
FIRST THOUGHT

When California Assembly Bill 672, which sought to shutter a number of the state's publicly owned courses in favor of affordable housing, recently failed to make it out of committee, it was viewed as a victory for the state's golf courses. Now, muni lovers have more reason to unite. According to the National Golf Foundation, the number of munis over the past decade has actually increased by 4%. The reason? Municipalities are acquiring struggling daily fee or private clubs and making them viable as a community amenity and preserved green space.

> Question of the Week: Do you believe the PGA Tour's best players should be supporting this week's AT&T Pebble Beach Pro-Am instead of playing in the Saudi International?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.

Follow The First Call

Subscribe | Facebook | Twitter | LinkedIn

READ, WATCH, LISTEN

> Rory McIlroy's nimble mind is his greatest asset, and curse
[Mike Purkey | Morning Read | Read]

> Patrick Cantlay chose Pebble Beach this week, but remains curious observer of potential Saudi Arabia-backed rival league
[Steve DiMeglio | Golfweek | Read]

> Brooks Koepka calls out Phil Mickelson for "greed" comments
[Joel Beall | Golf Digest | Read]

Phil Mickelson headlines week-long dust-up in Saudi Arabia
The 6-time major champion calls out the PGA Tour's 'obnoxious greed,' while Greg Norman and Lee Westwood add to speculation of a LIV Golf Investments-backed league

MORE ON LIV GOLF AND THE SAUDIS
> The First Call Inbox: Readers split on PGA Tour players' decision to play in Saudi
> LIV Golf Investments, Greg Norman up ante on Asian Tour
> Timeline: How we go to this point
FACT OF THE DAY
DID YOU KNOW?
In a recent survey of recreational golfers, 35% of male casual golfers spend $1,000 or more in a typical year on green fees, carts and membership dues compared with 23% of females.

Source: Longitudes Group Green Grass Database
THE INDUSTRY
Bogey Boys, created by Grammy-winning rapper Macklemore, to donate portion of proceeds from the sale of a special logo polo shirt created for the AT&T Pebble Beach Pro-Am
Read More
Company to be presenting sponsor for Southern Texas PGA, Northern Texas PGA tournaments for the 4th and 7th years, respectively
Read More

Joined: By Golf Saudi, the European Disabled Golf Association (EDGA) with full member status. EDGA will work with Golf Saudi to promote golf for all Saudi players with disabilities, regardless of their ability.    

Signed: By Five9 Inc., a provider of cloud contact center solutions, Max Homa to a multiyear brand ambassador partnership. Homa and his caddie will wear the Five9 logo and make special appearances to represent the brand during Five9 events.

Planned: By Folds of Honor, to begin awarding academic scholarships for post-graduate work, including a master’s degree, doctorate or professional program. Applications for a second bachelor’s degree or trade/technical program certification will also be accepted. The application period for all 2022-23 scholarships closes on March 31.  Individuals can review scholarship criteria here.  

Offered: By The R&A, three British Open qualifying spots at the Vic Open, Feb. 10-13 in Melbourne, Australia. The Vic Open receives its first qualifying spots following the cancellation of the New Zealand Open due to on-going travel restrictions. The three places into July's 150th British Open at St. Andrews will be awarded to the leading three players not already exempt who finish in the top 10 and ties.

Installed: By Boca West Country Club, Inrange radar tracking technology on the driving range of its Boca Raton, Fla., club. The radar ball tracking and range gamification system provides entertainment at seven Inrange-equipped bays leading directly out from the newly renovated Mr. D’s restaurant. The club equipped an additional 19 outdoor bays with the Inrange App. 

Introduced: By Titleist, two new re-designed golf balls — the TruFeel and Velocity. While both balls emphasize improved distance, the TruFeel also promotes improved control. Both balls are currently available in white only until October when more color options will be available. The Trufeel retails for $24.99 per dozen; the Velocity for $29.99 per dozen.

ICYMI
Epson Tour eases journey to LPGA
Newly rebranded Epson Tour to help players through lower entry fees, increased purses and life experiences on and off the course
rounds and weather icon.png
ROUNDS AND WEATHER
> Significantly decreased rainfall in all parts of the country helped drive the past week to finish with rounds played up +2% vs. 2021 — an improvement of +9% vs. last week.

> There was no negative impact from weather on rounds played this week as there was decreased rainfall each day — -76% vs. 2021 and -64% vs. the previous week — and temperatures were relative to last year.

> Central Valley and California finished as the top performing regions this week vs. 2021 thanks to reduced rainfall in those two regions by at least 92% vs. 2021.

> Positive performance is expected from the Mountain Pacific and Florida regions. Both are on pace to finish up vs. 2021 by over 20% for rounds played the next five days.
#QOTD
"Golf was my first glimpse of comedy."
— Bill Murray
TUNING IN

PGA Tour: AT&T Pebble Beach Pro-Am
Site: Pebble Beach Golf Links, Spyglass Hill Golf Club, Monterey Peninsula-Shore, Pebble Beach, Calif.
Television: Today, 3-6 p.m. (Golf Channel); Saturday, 1-3 p.m. (Golf Channel), 3-7 p.m. (CBS); Sunday, 1-3 p.m. (Golf Channel), 3-6:30 p.m. (CBS).

Asian Tour: PIF Saudi International
Site: Royal Green Golf and Country Club, Economic City, Saudi Arabia.
Television: Today, 3-5 a.m., 6:30-9:30 a.m. (Golf Channel). Saturday-Sunday, 3:30-8 a.m. (Golf Channel).

LPGA Tour: Drive On LPGA Championship
Site: Crown Colony Golf and Country Club, Fort Myers, Fla.
Television: Today, 3-6 p.m. (Peacock); Saturday, 2-5 p.m. (Peacock).

European Tour: Ras Al Khaimah Championship
Site: Al Hamra Golf Club, Ras al Khaimah, United Arab Emirates.
Television: Today, 9:30 a.m. to 2 p.m. (Golf Channel-Tape Delay); Saturday-Sunday, 8 a.m. to noon (Golf Channel-Tape Delay). 

CALENDAR

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
11-13: West Michigan Golf Show, Grand Rapids, Mich. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL