Thursday Feb 24, 2022
FIRST THOUGHT

The winner of the first 11 events in the 2021-22 PGA Tour season entered the week inside the top 60 of the Official World Golf Ranking. The average OWGR position of winners in the fall portion of the season was 31.8, more than 20 spots higher than the previous record since the Tour went to a wrap-around schedule in 2013-14 (53.2, 2013-14). In the fall of 2020, the average winner's OWGR position was 169.8.

> Question of the Week: What's on your mind? Let us know your thoughts on any golf-related topic.  
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Greg Norman/LIV Golf challenge PGA Tour's legal right to ban players in memo
[Rex Hoggard | Golf Channel | Read]

> Jay Monahan: Players tempted by Saudi tour need to make up minds
[Doug Ferguson | Associated Press | Read]

> Report: Zach Johnson to captain U.S. Ryder Cup team in Italy in 2023
[Adam Woodard | Golfweek | Read]

> Phil Mickelson's selfish statements are latest in long history of unchecked ego, recklessness
[Alex Miceli | Morning Read | Read]

Sponsors split with Phil Mickelson, Workday next?
KPMG, Heineken ended respective relationships with Mickelson within hours of his prepared statement on Tuesday, Workday not expected to renew deal in March
THE INDUSTRY
Bombers Des Moines, which will feature a 50,000-square-foot golf entertainment venue, a 100-room hotel, plus 3 commercial outlets for retail, restaurants and office space, is scheduled to open in summer 2023
Read More
Black satin finish for the Smart Dole 4 C, G and S models will be available on March 4
Read More
Tetherow Resort hires Mary Jacobs as director of golf instruction; Jacobs brings One, Two, Follow Through Golf Academy to Bend, Ore., resort
Read More
Omni La Costa Resort and Spa, Park Hyatt Aviara and The Crossings at Carlsbad headline golf resort offerings
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Hawaiian destination receives accolades from GolfPass, Golfweek and the Association of Golf Merchandisers 
Read More

Announced: By the PGA Tour, DemandScience as the B2B sales pipeline generation sponsor for the Tour and the PGA Tour Champions through 2026.
DemandScience will activate its new relationship by having a presence in programming throughout PGA Tour media properties.

Announced: By the LPGA, that Robert Trent Jones Golf Club in Gainesville, Va., will host the 19th Solheim Cup in September 2024. The club was the host venue for the 1994, 1996, 2000 and 2005 Presidents Cups, as well as the PGA Tour’s 2015 Quicken Loans National.

Opened: By the USGA, online entry applications for the 122nd U.S. Open Championship, scheduled for June 16-19 at The Country Club in Brookline, Mass. Entry applications along with a list of qualifying sites can be accessed at champ-admin.usga.org. Entries will be accepted through Wednesday, April 13, at 5 p.m. ET.

ICYMI
Why the UGA's Andy Walker envisions a 'Wakanda for golf'
The fourth episode in a 'The ModGolf Podcast' series celebrating Black History Month features Walker, director of the UGA Academy and Player Development
#QOTD
“Waste no more time arguing about what a good man should be. Be one.”
— Marcus Aurelius
TUNING IN

PGA Tour: Honda Classic
Site: PGA National (Champions Course).Palm Beach Gardens, Fla.
Television: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).

PGA Tour Champions: Cologuard Classic
Site: Omni Tucson National, Tucson, Ariz.
Television: Friday, 7-9 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).

CALENDAR

FEBRUARY
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Kansas City Golf Show, Overland Park, Kan. | Info

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL