Thursday Mar 10, 2022
FIRST THOUGHT

As a kid, did you ever doodle imaginary golf holes in the back of a spiral-bound notebook while sitting in school? The American Society of Golf Course Architects' Great Junior Golf Design Challenge, now in its third year, makes such a practice acceptable without fear of detention. Any course architect wannabe age 17 and younger may submit design ideas for golf holes of any par, style or strategy. The top design for 2022 will be recognized and all submissions will be eligible to win merchandise from U.S. Kids Golf. Complete information can be found here.

Editor's Note: If you like what you've been reading in The First Call each Monday through Friday, then you can also add Saturday to your list. We have launched The First Call | Weekend Edition for free on Substack. The weekender is a recap of the industry's happenings and also gets you in a weekend frame of mind. And, like The First Call, it's emailed directly to your inbox. So check it out here.

> Question of the Week: In your opinion, is the Players Championship on par with a major championship in terms of field and prestige?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> A 100 MPH drone may change sports broadcasting as we know it; Ask Rory McIlroy
[Andrew Cohen | SportTechie | Read]

> A sign of things to come? Lawmakers take aim at gas-powered lawncare tools
[Doug McPherson | Golf Business | Read]

> Is the World Golf Hall of Fame's days numbered in St. Augustine? The clock is ticking
[Adam Schupak | Golfweek | Read]

Dick’s Sporting Goods closes 2021 on uptick, carries momentum into 2022
Company positions itself well for continued growth; Adidas enjoys similar success despite supply chain obstacles, factory shutdowns and increased freight costs
THE INDUSTRY
Golf clubfitter and instructional company ranks No. 3 in publication's Most Innovative Companies list for the Sports category
Read More
Final round to be broadcast on CBS, streamed live on Paramount+
Read More
Company opens new 2,700-square-foot facility featuring four highly equipped indoor bays in Paramus, N.J.
Read More
Marissa Kulig Crow, John Dipollina headline nationally renowned teaching facility in Middlefield, Conn.
Read More
Cairo, Egypt, club touts the success of its mid-February tournament that attracted 92 players
Read More

Announced: By Drive Shack Inc., that it will release its fourth quarter and full year 2021 financial results before the market opens on Friday, March 11.

Announced: By the PGA Tour, that Optum, part of UnitedHealth Group, extends its partnership of the Players Championship through 2028. Optum and health ambassador Rory McIlroy will continue to work to improve health equity in the Jacksonville, Florida, community.

Signed: By TaylorMade, Scottie Scheffler, who is ranked No. 5 in the world, to a multiyear endorsement agreement. Scheffler has won two of his last three starts playing TaylorMade's Stealth Plus 8.0° Carbonwood driver and P·7TW irons. Scheffler will add Stealth fairway woods to his staff bag, as well.

Named: By the USGA, Mike McCoy and Nathan Smith as USA Walker Cup Team captains for 2023 and 2025, respectively. McCoy, 59, of Des Moines, Iowa, will captain the USA Team for the 2023 Walker Cup Match on the Old Course at St. Andrews in Scotland and Nathan Smith, of Pittsburgh, Pennsylvania, will captain the USA Team for the 2025 Walker Cup Match at Cypress Point Club in Pebble Beach, California.

ICYMI
Q&A: Caroline Basarab | director of retail, Reynolds Lake Oconee
Named the PGA of America's 2021 Merchandiser of the Year in the resort category, Basarab discusses her career, the ability to adapt and the importance of knowing a shop's clientele
TUNING IN

PGA Tour: The Players Championship
Site: TPC Sawgrass (Players Stadium), Ponte Vedra Beach, Fla. | GCSAA Fact Sheet
Television: Thursday-Friday, noon-6 p.m. (Golf Channel); Saturday-Sunday, 1-6 p.m. (NBC).

LPGA Tour: Honda LPGA Thailand
Site: Siam CC (Pattaya Old)Chonburi, Thailand.
Television: Thursday-Friday 1-3 a.m. (Golf Channel); Saturday, 1:30-3:30 a.m. (Golf Channel); Sunday, 1:30-4:30 a.m. (Golf Channel).

#QOTD
"Few things help an individual more than to place responsibility upon him, and to let him know that you trust him."
— Booker T. Washington
CALENDAR

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL