Industry News

Golftec named one of most innovative companies in 2022 by Fast Company

DENVER, CO – GOLFTEC, the world leader in golf improvement and club fitting, was named to Fast Company’s Most Innovative Companies list for 2022, coming in at No. 3 in the Sports category. This is the second time GOLFTEC has been named to this list, earning the No. 9 spot on the 2017 Sports list.

Each year Fast Company selects the firms making the biggest impact with their initiatives across 52 categories, including Sports, where GOLFTEC can be found. Fast Company acknowledges that, “Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch.”


What caught the eye of Fast Company this year was GOLFTEC’s release of OptiMotion, a unique motion capture and measurement system that uses HD cameras and AI to reproduce swings in 3D, all in a wireless, sensor-less environment. 

“At GOLFTEC, we’ve been pioneering new and innovative ways to help people play better golf for over 26 years,” said Joe Assell, GOLFTEC CEO and Co-founder. “We are extremely honored to once again be recognized by Fast Company as one of the World's Most Innovative Companies and we’re excited for the next chapter of innovation where we’ll expand the ways we deliver improvement to golfers around the world.”

Last year GOLFTEC gave over 1.5 million lessons to nearly 200,000 golfers, while adding to its digital library of over 14 million swings that have been captured over the 26-plus years it has been in business.

Since 1995, GOLFTEC’s mission has remained the same—to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach to build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting edge training systems, including new OptiMotion, gives our Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 220 locations across the world, GOLFTEC is the world leader in golf instruction.

Media Contact:
Ryan Gager