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| Thursday Mar 17, 2022 |
Professional athletes donning wearables to track biometric data is becoming more prevalent with each passing season. At the last Ryder Cup, television viewers were able to see how much a player's heart rate went up before and during the first tee shot. SportsTechie reports that MLB's new collective bargaining agreement blocks the league from selling a player’s biometric data tracked during training sessions, according to Mark Saxon of US Bets. Part of the reasoning is sports betting companies are looking for any morsel of data to help create their odds and prop bets. At what point is there too much data?
Editor's Note: We have launched The First Call | Weekend Edition for free on Substack. The weekender is a recap of the industry's happenings, along with a few other twists. And, like The First Call, it's emailed directly to your inbox. So check it out here.
> Question of the Week: Would you rather watch a tournament where the winning score is around even par, between 5- and 15-under par or a shootout over 20 under?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.
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Governing bodies to continue monitoring 'areas of interest' on distance, focusing on driver heads and how golf balls are tested, in hopes of reducing speed in both
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On Wednesday, LIV Golf Investments announced plans for its LIV Golf Invitational Series, an 8-event schedule that goes head-to-head with a number of PGA Tour — and DP World Tour — events
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Johnson, founder and CEO of the marketing and public relations agency Gilly Group, joins 'The ModGolf Podcast' to discuss why she went all-chips-in on herself and her vision
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"Do not follow where the path may lead. Go instead where there is no path and leave a trail."
PGA Tour: Valspar Championship
Site: Innisbrook Resort (Copperhead), Palm Harbor, Florida. | GCSAA Fact Sheet
Television: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).
European Tour and Sunshine Tour: Steyn City Championship
Site: The Club at Steyn City, Johannesburg, South Africa.
Television: Today-Friday, 6:30-11:30 a.m. (Golf Channel); Saturday-Sunday, 6:30-11 a.m. (Golf Channel).
APRIL
12-13: SportTechie State of the Industry, New York, N.Y. | Info
JUNE
7: Women's Golf Day | Info
JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.
JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
