Thursday Apr 14, 2022
FIRST THOUGHT

To decompress from the high-profile, high-stress, high-everything that is Masters week, a trip to Hilton Head Island is a welcome respite for the golf world. But don't call this a sleepy event -- in the decade since RBC took over as title sponsor of the RBC Heritage, the PGA Tour mainstay of over a half-century has thrived in terms of fields. This week's event will have 42 players making the drive from Augusta -- virtually half of the professionals who played -- and 24 of the top 50 in the Official World Golf Ranking.

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> Question of the Week: What are your thoughts of this year's Masters — likes, dislikes, favorite moment?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Bryson DeChambeau to have surgery on fractured bone in left hand [Bob Harig | Morning Read | Read]

> LPGA founder Shirley Spork never won on tour, but should be remembered by future generations as a game changer [Beth Ann Nichols | Golfweek | Read]

> Only 2 arrests during Masters week for disorderly conduct, drunken behavior [Jozsef Papp | Augusta Chronicle | Read]

How a $3 bet launched a company
In a new episode of the ModGolf Podcast, how a 'Buddy Bet' became a big business
FACT OF THE DAY
DID YOU KNOW?
On the 2022 Epson Tour, there are 21 total golf courses, of which 38% are rated as Top Target A courses by Longitudes Group, 33% are Bs and 29% are Cs.

Source: Longitudes Group
THE INDUSTRY
Second-generation tour-caliber ball provides more distance, control
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Troon will manage the golf operations, golf course agronomy and membership marketing for the St. Simons Island, Georgia, club, while Aimbridge Hospitality will operate Sea Palms Resort
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Collaborative shoe design supports children, families facing medical challenges
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Under a multi-year partnership, the company will direct all aspects of Dakota Dunes’ business.
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One-of-kind screen design, padded enclosure highlight the expert-built features
Read More
ICYMI
BirdieBall helps golfers get more practice in small spaces
BirdieBalls are limited-flight golf balls that fly 40-60 yards when struck by a driver. They can also draw or slice like the real thing.
#QOTD
"Tell me and I forget. Teach me and I remember. Involve me and I learn."
— Benjamin Franklin
TUNING IN

PGA Tour: RBC Heritage
Site: Harbour Town Golf Links, Hilton Head Island, South Carolina | GCSAA Fact Sheet
Television: Today-Friday, 3-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

LPGA Tour: Lotte Championship
Site: Hoakalei Golf Club, Honolulu, Hawaii | GCSAA Fact Sheet
Television: Today-Saturday, 7-11 p.m. (Golf Channel).

CALENDAR

JUNE
7: Women's Golf Day | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL