Monday May 09, 2022
FIRST THOUGHT

A recent National Golf Foundation survey of 75 U.S. golf resorts reported that advance bookings for 2022 golf trips are up 12% over the same period last year, and almost 20% versus before the pandemic. In a survey of core golfers (those who play eight-plus rounds annually), 82% are expected to take at least one golf-centric trip in 2022 — up from around 66% a year ago. 

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> Question of the Week: What do you believe will be Phil Mickelson's lasting legacy — 45 PGA Tour wins and six majors or his involvement with LIV Golf and reports of gambling issues.
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> The tricky situation facing the DP World Tour as it braces for LIV Golf
[John Huggan | Golf Digest | Read]

> 5 Clubs Conversation: Seth Waugh, CEO, PGA of America
[Gary Williams | Five Clubs | Watch]

> Renovations restore classic looks to these Texas golf courses
[Mark Kazlowski | Dallas Morning News | Read]

PGA Championship? No clear-cut favorite emerges
The First Call readers offer their picks for the upcoming PGA Championship and believe Tiger Woods and Phil Mickelson could play a role in the storyline
THE INDUSTRY
Tiger Woods, Phil Mickelson add to the intrigue at season's second major being contested at Southern Hills Country Club
Read More
‘Invention that saved a million ships’ now on display for visitors to The Sea Pines Resort
Read More
Kicks off campaign by providing new solutions for skin health while specifically encouraging golfers to take charge and manage their skin wellness
Read More
Selbyville, Delaware, club is one of a dozen golf venues in the 2022 Golden Fork Awards that have either introduced new dining facilities, improved existing spaces or that have reinvented themselves during the pandemic
Read More

Appointed: By the Nicklaus Companies, Phil Cotton as chief executive officer. Cotton succeeds John Reese, who is transitioning to vice chairman at Nicklaus Companies after more than 10 years as CEO.

ICYMI
Coore & Crenshaw: The cornerstones of success
As they approach the 40th anniversary of their partnership, the esteemed course designers reflect on their humble beginning and the philosophy that has paid dividends over the years
Snapshot: Solid Q1 bolsters Acushnet's optimism for 2022
Revenues are up 8% heading into the peak golf season, giving executives reason to believe consumer spending will continue — even if rounds played dip

#QOTD
"It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome."
— William James
CALENDAR

MAY
10-11: National Golf Day | Info

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL