Thursday Jun 02, 2022
FIRST THOUGHT

Reigning U.S. Women's Open champion Yuka Saso has only that one title to her name on Tour. If the second is to come any time soon, then this week's Open at
Pine Needles Lodge and Golf Club is the ideal place. Since 1991, only two players have successfully defended their championship — Annika Sorenstam in 1995 and 1996, and Karrie Webb in 2000 and 2001. Both of those title defenses came at Pine Needles.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What is your biggest pet peeve when playing golf?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

Follow The First Call

Subscribe | Facebook | Twitter | LinkedIn

READ, WATCH, LISTEN

> Dustin Johnson's decision to play LIV Golf event is now the PGA Tour's problem
[Michael Rosenberg | SI / Morning Read | Read]

> What the NCAA’s mental health crisis means for college golf
[Jordan Perez | Fire Pit Collective | Read]

Golf Pride getting a firm grip on consumer data, trends
Company launching new educational initiative at Pinehurst headquarters to better understand the impact of grips on a player's game
RBC splits with Dustin Johnson, Graeme McDowell
Both players' endorsement agreements were terminated after deciding to play in the LIV Golf Invitational Series
FACT OF THE DAY
DID YOU KNOW
In the United States, there are 734 golf courses across 47 states with pickleball courts.

Source: Longitudes Group
THE INDUSTRY
Tom Fazio design in Hendersonville is honored as one of North Carolina’s top layouts
Read More
Shoe features all-new design with an articulating outsole, midsole and upper that flexes with your foot to deliver a high level of support
Read More
Lake Lure, North Carolina, 36-hole golf retreat in the Blue Ridge Mountains is experiencing unprecedented demand
Read More
Promotion runs through June 21 and is open to anyone taking advantage of company's Father's Day offer of free shipping on Swing Trainer
Read More
Oon receives exemptions to the 2022 Meijer LPGA Classic for Simply Give and the AmazingCre Portland Classic; to participate in a two-day mentorship retreat with Inkster
Read More
Ventus shaft played in wins on PGA, Korn Ferry and PGA Champions tours; company claims shaft-count wins on PGA, LPGA and PGA Champions tours
Read More
National 'Drive Your Future' event, June 6-10 in San Francisco, reinforces the organization’s commitment to girls in golf
Read More
Instructors Martin Hall, Devan Bonebrake, Nathalie Filler Sheehan and Martin Chuck provide tips for golfers of any ability level
Read More
Online media personality will advocate for affordable access to golf for young people and amplify awareness of the nonprofit’s largest charitable initiative
Read More
New 2,500-square-foot facility features four highly equipped indoor bays for lessons, clubfitting and practice, and an indoor putting green and lessons enhanced by TecPutt motion technology
Read More
Golf landscape artist will appear as part of the Society's Grand Zoom Series on June 8; Hartough to share stories about her work, travels and and challenges of painting golf art
Read More
Brand distills the sartorial spirit of London into a collection that encompasses style, quality and comfort
Read More

Offered: By SkyGolf, a Swing into Summer Savings Promotion of $50 off the SkyCaddie SX550 and SX400 rangefinders and the LX5 and LX5 with ceramic bezel smart watches. The promotion ends June 11.

Announced: By PGA Tour Latinoamerica, it will hold its season-ending tournament at El Tigre Golf Club in Nuevo Vallarta, Mexico. The 72-hole, limited-player tournament is July 14-17.

Announced: By Palheiro Golf, a seven-figure investment in its golf, hotel and lifestyle facilities located on Portugal's Madeira Island. Also, the club will launch a golf academy in 2023 that will feature 28 bays and a fitting center. An actual cost was not revealed.

Announced: By the Presidents Cup, the six Historically Black Colleges and Universities teams that will compete in the inaugural Charlie Sifford Centennial Cup, Aug. 29 at Quail Hollow Club in Charlotte. Johnson C. Smith University will serve as the host school and will be joined by Howard University, Florida A&M University, Alabama State University, Texas Southern University and Livingstone College.

Announced: By TaylorMade, a multiyear extension with Charley Hull, who will continue to play a full bag of TaylorMade equipment and golf ball on the Ladies European Tour and LPGA Tour. Since joining Team TaylorMade, Hull has seen an increase in her top-10 finishes year-on-year and is currently ranked No. 33 in the world. Among the clubs in Hull's bag are the Stealth Plus 9.0 Carbonwood driver, Stealth Plus 15.0 fairway, P7MB irons (4-PW) and MG3 wedges.

#QOTD
"Achievement is largely the product of steadily raising one's level of aspiration and expectation."
— Jack Nicklaus
ICYMI
Design Notes: Fry/Straka to reopen Donald Ross-designed Belleair West
Steve Stricker helps to rebrand Cherokee Country Club into TPC Wisconsin; Brandon Johnson refurbishes PGA West's Palmer in California; David Williams concludes 12-year project at Spain’s Pedrena
TUNING IN

PGA Tour: Memorial Tournament
Site: Muirfield Village Golf Club, Dublin, Ohio | GCSAA Fact Sheet
Television: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, Noon to 2:30 p.m. (Golf Channel), 2:30-6 p.m. (CBS).

United States Golf Association: U.S. Women's Open
Site: Pine Needles Lodge and Golf Club, Southern Pines, North Carolina | GCSAA Fact Sheet
Television: Today-Friday, 1-3 p.m. (Peacock), 3-8 p.m. (USA Network); Saturday, noon to 2 p.m. (Peacock), 2-3 p.m. (USA Network), 3-6 p.m. (NBC); Sunday, 1-3 p.m. (USA Network), 3-7 p.m. (NBC).

European Tour: Porsche European Open
Site: Eagle Golf Courses, Hamburg, Germany.
Television: Today-Friday, 7 a.m. to noon (Golf Channel); Saturday-Sunday, 7:30-11:30 a.m. (Golf Channel).

PGA Tour Champions: Principal Charity Classic
Site: Wakonda Club, Des Moines, Iowa | GCSAA Fact Sheet
Television: Friday, 6-8 p.m. (Golf Channel-Tape Delay), Saturday-Sunday, 2:30-5:30 p.m. (Golf Channel).

CALENDAR

JUNE
7: Women's Golf Day | Info
7: Women Fore Hire Virtual Job Fair | Noon-3 p.m. ET | Registration | Info
22-23: LPGA Leadership Academy, Saginaw, Mich. | Info

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

JANUARY 2023
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL