Tuesday Jun 23, 2026
FIRST THOUGHT

GOLF'S ERA OF DIVERSITY

According to the National Golf Foundation, U.S. recreational golf is experiencing historic diversity. Since 2010, the Asian, Black, and Hispanic on-course golfer base has surged by nearly 40%, reaching a record 7.7 million players (26% of golfers) in 2025. Off-course formats boast an even higher 45% diverse representation. The NGF also reports "that 49% of non-golfers who indicate they are “very interested” in trying to play golf on a green-grass course are non-White."

POLL OF THE WEEK

Exam Time
Give the 2026 U.S. Open a grade, factoring in the course, the setup, the drama, media coverage and outcome.
>> Vote

Last Week: In light of Phil Mickelson's career-spanning controversies — ranging from extreme sports gambling to his recent removal from a California golf club over employee misconduct allegations — can golf fans separate his off-course personal life from his on-course achievements? | Results

QUESTION OF THE WEEK

U.S. Open Postscript
What are your thoughts on the 2026 U.S. Open, specifically regarding the course, the finish and the tournament in general?
>> Respond

Last Week: The PGA Tour is proposing a two-tier schedule for 2028 with the upper tier consisting of 23 tournaments, including the three FedEX Cup events and four majors. How would you round out the remaining 16? | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Inside the Travelers Championship with EVP Andy Bessette
Guest: Andy Bessette, executive vice president and chief administrative officer for Travelers.
Listen | Archives

🎧 | ▶️ CONTENT CLUBHOUSE
Golf is about people
Guests: Glenn Gray, chief growth officer, Buffalo Groupe.
Listen / Watch | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

GOLF INDUSTRY NEWS
The digital caddie platform rolled out a specialized check-in feature that allows players to earn premium equipment by visiting off-course businesses through normal daily routines.
Read More
In addition to the Tattersall Cup, the male and female winners could earn exemptions into the 2026 PURE Insurance Championship at Pebble Beach.
Read More
The two-time major champion used the brand's Zenergy Tour 3.0 17-inch putter grip, 13 REVL Player Cord grips; Jackson Koivun earns Low Amateur honors with Zenergy Pistol 1.0, 13 Crossline 2.0 Cord grips.
Read More
Yamashita fired an 8-under-par final round to overcome a five-stroke deficit and claim her third career title using a full bag of Srixon equipment.
Read More
The director of golf at Balsam Mountain Preserve in Sylva, North Carolina, achieved the highest educational designation within the association.
Read More
   

READ, WATCH, LISTEN

➡️ Shinnecock Hills simplified
Brendan Porath | Fried Egg Golf | Read

➡️ How to get tickets for 2027 U.S. Open at Pebble Beach, how much they cost
Golfweek | Read

➡️ Wyndham Clark’s Ping putter deal couldn’t have been timed any better
Jack Hirsh | Golf.com | Read

➡️ KPMG Women's PGA will have largest purse in women's golf history: $13 million
Jill Painter Lopez | Golf Digest | Read

ICYMI
Hate him or love him, Wyndham Clark is a 2-time U.S. Open champ
He nearly blew a six-shot lead, but clutch scrambling on Sunday lifted Clark to a gritty one-shot victory at Shinnecock Hills, earning him the last laugh over the doubters. [$]
TFC Inbox: PGA Tour's 2-tier schedule proposal faces backlash
The First Call readers criticize the tour's proposed schedule structure, suggesting it creates another minor league and prioritizes corporate cash over historic events.
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Rules Official | Epson Tour
LPGA
Daytona, Florida | Info

▪️ Head Golf Professional
The King and Prince Beach & Golf Resort
St. Simon's Island, Georgia | Info

▪️ Director of Sales
Troon
Wailuku, Hawaii | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

JULY
7-9: International Indoor Golf and Technology Trade Show and Conference, Las Vegas, Nevada | Info

27-29: PGA Buying Summit, Frisco, Texas | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.