Thursday Jul 07, 2022
FIRST THOUGHT

New polling data on fan interest of LIV Golf's tournament broadcasts comes from Morning Consult. A week after a Harris Poll identified interest in the PGA Tour and LIV Golf as being split generationally, Morning Consult's polling of 609 self-identified PGA Tour fans determined that 47% of those polled say having the best players and being easily available to watch were "very important" in determining which tour to watch.

> The First Call | Weekend Edition: Join the growing The First Call | Weekend Edition community for free on Substack. The weekender is a recap of the industry's happenings and continues to evolve. And, like The First Call, it's emailed directly to your inbox each Saturday morning. So check it out here.

> Question of the Week: What are your favorite British Open memories — a particular year, shot or player? 
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> The Travel Industry Forecast 2022 and 2023
[American Society of Travel Advisors | Watch]

> The mystery behind Prestwick's disappearance from the Open rota
[John Huggan | Golf Digest | Read]

> More golf courses are taking an eco-friendly approach
[John Scott Lewinski | Barron's | Read]

Downtime data key to Whoop's performance
Wearable fitness band enhances performance by 'measuring the quieter periods of life,' such as recovery and sleep
FACT OF THE DAY
DID YOU KNOW ...
Of the United States' private golf clubs, only 928 (22%) offer access to a fitness center, a pool and tennis courts.
THE INDUSTRY
Golf shoe was designed with a blend of premium technologies and a stylish lifestyle-inspired silhouette
Read More
New 4,400-square-foot location features four hitting bays and five master fitters
Read More
The Sunday Times of London cites workforce, manufacturing growth
Read More
Provider of golf lessons and clubfittings opened six new locations and six that were relocations of an existing facility
Read More

Announced: By the LPGA and PGA Tour, that the respective Buick LPGA Shanghai and World Golf Championships-HSBC Champions have been cancelled due to ongoing COVID-19-related restrictions in China. The decisions were made in conjunction with the China Golf Association.

#QOTD
"Nobody can be all smiley all the time, but having a good positive attitude isn’t something to shrug off."
— Yogi Berra
ICYMI
Design Notes: Coore-Crenshaw’s new course reveals name, routing
Pete Dye’s final design for Kohler clears another hurdle in Wisconsin; Arizona’s Wigwam renovates its bunkers on the Red course; Scotland’s Gleneagles tweaks the King’s course ahead of the Senior Open
VOICES
Operation 36 finds its footing
Matt Reagan, co-founder of Operation 36, joins 'The Modgolf Podcast' to discuss how trial and error helped the youth golf developmental program evolve
Finding the aid to cure your game
GolfTrainingAids.com's John Diulus and Emily Faulkner join the 'Behind the Golf Brand' podcast to discuss the website's evolution
TUNING IN

European Tour / PGA Tour: Genesis Scottish Open
Site: The Renaissance Club, North Berwick, Scotland.
Television: Today-Friday, 8:30 a.m. to 1:30 p.m. (Golf Channel); Saturday-Sunday, 10 a.m. to noon (Golf Channel), noon to 3 p.m. (CBS).

PGA Tour / European Tour: Barbasol Championship
Site: Keene Trace Golf Club (Champions), Nicholasville, Kentucky | GCSAA Fact Sheet
Television: Today-Saturday, 4-7 p.m. (Golf Channel), Sunday, 3-6 p.m. (Golf Channel).

PGA Tour Champions: Bridgestone Senior Players Championship
Site: Firestone Country Club (South), Akron, Ohio | GCSAA Fact Sheet
Television: Today-Friday, 1:30-4 p.m. (Golf Channel); Saturday, noon to 4 p.m. (Golf Channel); Sunday, noon to 3 p.m. (Golf Channel).

CALENDAR

JULY
13-14: LPGA Leadership Academy, Liberty Corner, N.J. | Info
19-20: LPGA Leadership Academy, Gainesville, Va. | Info
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info
24-26: National Links Trust Symposium on Municipal Golf, Washington, D.C.

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

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