Industry News

Club Champion opens flagship in New York City

Brand new studio concept is now up and running in Manhattan

Willowbrook, IL – On the heels of international acquisitions and the opening of their 100th store, Club Champion is now celebrating the grand opening of their new NYC flagship studio! Located at 220 E 42nd Street in Manhattan, the new studio boasts a modernized aesthetic and expands upon the custom club fitting services the brand already offered to the New York market.

This 4,400-square-foot location will feature four hitting bays and five Master Fitters. The NYC studio is only a block away from Grand Central Terminal and is nestled in a landmark skyscraper: the News Building. Known as the real-life counterpart of Metropolis’s Daily Planet from the 1978 Superman film, Club Champion took note of the history and the location when mapping out the site of its state-of-the-art flagship store.

NYC Flagship.jpg

"We've been planning this New York City flagship for a long time and it's incredibly gratifying to see it come to life," said Club Champion CEO, Adam Levy. "We're already laser-focused on upgrading the future of your golf game so it's time we applied the mindset to our own brand, and this studio concept is step one."

Club Champion club fittings were previously available in two New York City locations, both shared spaces with another retailer. This new studio replaces service from those two locations but will maintain and expand the existing crew of Master Fitters from the area.

"We're excited to enhance our customers’ experiences and meet the expectations of having a flagship location in a landmark building," said Levy. "Our brand has a very reliable look and feel no matter which of our 100+ markets you visit, but it was time to evolve that presentation for a new wave of stores and elevate the customer experience even further."

Club Champion.jpg

With updated graphics, logos, and printed materials, as well as a more customer-friendly common area, this location reflects the clubfitter’s relentless effort to remain atop the golf club fitting industry. The NYC studio will also feature the company’s famed club wall, which carries club components from over 60 brands and over 50,000 hittable club combinations for customers.

Pairing the ability to match any golfer’s swing with a perfect set of clubs with the updated aesthetic of the open, naturally lit studio makes this location a perfect fit for New York golfers looking to add more comfort, enjoyment, and lower scores to their golf experience.

For a limited time, the new Manhattan location will celebrate their grand opening by offering 50% off fitting fees with an equipment purchase of $500 or more. Putter fittings are the only exception; they are 50% off with the purchase of a new putter. The studios are open from 10 a.m. to 6 p.m. Monday through Thursday, and Friday and Saturday 9 a.m. to 5 p.m. More information can be found at or by calling (888) 340-7820.

About Club Champion
Club Champion is the USA’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 100 Club Champion locations internationally. Each studio offers golfers access to over 60 brands and more than 50,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and is home to more than 350 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit

Media Contacts
Cassandra Bausch | 815.272.5966