The First Call 07-21-2022

FIRST THOUGHT

At the start of the 2021-22 PGA Tour season, raise your hand if you honestly had Scottie Scheffler and Sam Burns combining for seven wins at this late stage of the year. Scheffler, the Masters champion, has four to lead all players. Burns, Xander Schauffele and Cameron Smith have each won three times already, while Max Homa, Rory McIlroy and Hideki Matsuyama have a pair of wins. Should Matsuyama win this week's 3M Open, he would become the fifth player to win three times this season. The last time five players won three or more times in a PGA Tour season was 2003: Tiger Woods (5), Davis Love III (4), Vijay Singh (4), Kenny Perry (3), Mike Weir (3).

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> Question of the Week: Now that 2022's majors are complete — with Scottie Scheffler (Masters), Justin Thomas (PGA), Matthew Fitzpatrick (U.S. Open) and Cameron Smith (British Open) the champions — how would you rate them as a collective group?
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> United and PGA Tour partner to support HBCU athletes in 'Golf Is Ours' campaign
[Rebecca Theodore-Vachon | Adweek | Read]

> St. Andrews is quiet now — here’s what that looks like
[Sean Zak | Golf.com | Read]

> Forget the LIV-PGA Tour feud — the U.S. Adaptive Open has reminded us of golf's true spirit
[Beth Ann Nichols | Golfweek | Read]

> Charles Howell III, Jason Kokrak and Henrik Stenson Round Out Field for Next LIV Golf Event
[Bob Harig | SI.com / Morning Read | Read]

USGA brings World Golf Hall of Fame back home to Pinehurst

Sport’s legendary figures, memorabilia to be honored at Golf House Pinehurst starting in 2024

Canada's home of golf relocating to Toronto as organizations centralize

Golf Canada is moving its offices, along with the Canadian Golf Hall of Fame, to a new venue at TPC Toronto

FACT OF THE DAY

DID YOU KNOW ...

The New York-Newark metropolitan area is home to 14% (27) of the most prestigious (Super A) clubs in the country with initiation fees surging well past $100k. The Miami-Fort Lauderdale-Pompano Beach metropolitan area is No. 2 at 8% (16).

Note: Super A club is defined as one with initiation fees of $100,000 or more.

Source: Longitudes Group Green Grass Database

THE INDUSTRY

Jimmy Self Invitational: A special event for junior golf, Palmetto Dunes

The 27th annual playing of tournament slated for July 29-31 at Hilton Head Island, South Carolina, resort

Ace Indoor Golf named first U.S. distributor of PuttView putting greens

PuttView is an Augmented Reality-based system that turns greens into an interactive learning platform

Contra Costa CC hires Ryan Ott as GM / COO

Ott will oversee all elements of the private Pleasant Hill, California, club's operation, including food and beverage, agronomy, sales and marketing, programming and events

The Academy at GPC launches scholarship program

Offering up to $1.1 million to 12 deserving young athletes to attend The Academy at GPC in Ridgefield, Connecticut

Created: By Elysian Park Ventures and the PGA of America, EP Golf Ventures LLC, a new investment partnership designed to support innovation in the golf industry. EP Golf Ventures will invest in areas that drive value across the $84 billion-plus golf industry, and targeted areas include coaching and training; health, wellness and performance science; hospitality; and facility management.

#QOTD

"Weakness of attitude becomes weakness of character."

— Albert Einstein

VOICES

True Temper's influence on the shaft market is indelible

Keenan Phillips, manager for product marketing and developmental tour, joins podcast host Paul Liberatore to talk about what keeps the brand ahead of the curve

LISTEN

TUNING IN

LPGA Tour | Ladies European Tour: Amundi Evian Championsihp
Site: Evian Resort Golf Club, Evian-les-Bains, France.
Television: Today-Friday, 5-7 a.m., 9:30-11:30 a.m. (Golf Channel); Saturday-Sunday, 5:30-9 a.m. (Golf Channel), 9-11 a.m. (CNBC).

PGA Tour Champions: Senior British Open
Site: Gleneagles Hotel (Kings Course), Gleneagles, Scotland.
Television: Today-Friday, 7-9:30 a.m., 11:30 p.m. to 2 p.m. (Golf Channel); Saturday-Sunday, 9 a.m. to noon (Golf Channel), noon to 2 p.m. (NBC).

PGA Tour: 3M Open
Site: TPC Twin Cities, Blaine, Minnesota | GCSAA Fact Sheet
Television: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

European Tour: Cazoo Classic
Site: Hillside Golf Club, Southport, England.
Television: Today-Friday, 3:30-5:30 a.m. (Golf Channel); Saturday-Sunday, 4-6 a.m. (Golf Channel).

CALENDAR

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C. | Info

AUGUST
1-2: LPGA Leadership Academy, Newcastle, Wash. | Info

OCTOBER
11-13: Golf Inc. Strategies Summit, Kiawah Island, S.C. | Info

NOVEMBER
6-9: International Association of Golf Administrators, Point Clear, Ala. | Info

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

THE LAST CALL

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